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A legal approach and interpretation of article typed advertisements of online sport media as exaggerated advertisements
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 5,  2016, pp.391-402
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.5.391
 Title & Authors
A legal approach and interpretation of article typed advertisements of online sport media as exaggerated advertisements
Ma, Yoon-Sung; Hwang, Ho-Young;
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 Abstract
The purpose of this research, paying attention on the exaggerated advertisements on online sport media, was to investigate the illegality of the article typed advertisement of online sport media. The results of this research were as follows; First, the article typed advertisements are the assets of the media company as other articles or advertisements. Second, the persons of capacity to act are defined with sport online media, advertiser and customers. Third, the exaggerated advertisements of the sport online media and advertiser are regulated by Korean legal system. Fourth, when victims occurred, the rights of claim for damages could be activated based on the article 750 of the Korean Civil Law. Fifth, the liability for damages may be imposed by Korean Civil Law to the sport online media restrictively.
 Keywords
Online Media;Article typed advertisements;False advertisements;Exaggerated Advertisement;Legal Approach;
 Language
Korean
 Cited by
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