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The Study of Moderated Mediating Model on SEM: Focusing on Expectancy Disconfirmation, Satisfaction and Continuous Usage Intention of LBS Application
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 6,  2016, pp.119-132
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.6.119
 Title & Authors
The Study of Moderated Mediating Model on SEM: Focusing on Expectancy Disconfirmation, Satisfaction and Continuous Usage Intention of LBS Application
Kim, Hyo-Jung; Rha, Jong-Youn;
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This study examined the concept and usage moderated mediating model in structural equation modeling. The theoretical model and hypothesis were developed based on the Location-Based application`s Expectancy disconfirmation, Location-Based application`s satisfaction, Location-Based application`s continuous usage intention, service trust. The statistical results of the two model were compared: one was free model(positive/negative) and the other was the Moderated Mediating Model(positive/negative). A structure equation model analysis was carried out to test the research model. Further studies are necessary to Ssupport the research hypotheses.
Location-Based service;Expectancy disconfirmation Theory;Positive disconfirmation;Negative disconfirmation;Moderated Mediating Model;
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