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A Study on Understandability and Information Acquisition according to Message Presenting Type of Government: Focusing on Environmental Awareness of Information Acceptor
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 6,  2016, pp.187-197
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.6.187
 Title & Authors
A Study on Understandability and Information Acquisition according to Message Presenting Type of Government: Focusing on Environmental Awareness of Information Acceptor
Kim, Eun-Hee;
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This research analyzed the relationship and the interaction effect between information understandability and information acquisition level in accordance with government`s official message presentation types, in other words, press release in text form, infographic that visualize a large amount of information, and webtoon that helps to understand convoluted information in interesting ways. As a result of research, it was confirmed that there exist both main effect and interaction effect in official message types presented by government and information understandability according to the environmental awareness. In addition, the main effect per each variable was confirmed between official message types presented by government and information understandability according to the environmental awareness; however, the interaction effect per each variable was not confirmed. Such research result is meaningful in that it provides the government with basic data in obtaining the effectiveness and usefulness of the information dependent of the official message types presented by government to the information consumer facing the era of government 3.0.
government`s official messages;press release;infographic;webtoon;information acquisition;understandability;
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