Advanced SearchSearch Tips
The Relationship among Types of Lifestyle, Motivation, and Travel Product Selection of Baby Boomer Consumer
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 6,  2016, pp.21-32
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.6.21
 Title & Authors
The Relationship among Types of Lifestyle, Motivation, and Travel Product Selection of Baby Boomer Consumer
Kim, Eun-Joo;
  PDF(new window)
Baby boomers who were born right after Korea War make up about 15% of population of Korea and lead an aging society rapidly. They`re retiring since from 2012 and going to make up nearly 80% of total of old retirees. Baby Boomers with much higher income and education levels are going to enjoy their retirement as traveling. Therefore, this study invests the relationship between lifestyle and travel product selection of baby boomer consumer. Two big results are as follows. One is that baby boomers progress consumption activity(because they have their own purchasing power) and have health and leisure lifestyle and family lifestyle. The other is when they select travel product, they eventually consider three elements- travel company, transportation, and travel colleague.
Baby Boomer;Aging Society;Life Style;Leisure Activity;Travel Product Selection;
 Cited by
B. Gunter, "Understanding the Older Consumer : the Grey Market." Sigma Press, 2010

B. G. Jee & G. H. Lee "The Effect of Demographic and Trip-related Behavioral Factors on Life Satisfaction among the Aged Travel Population" The Korea Contents Society, pp. 347-354, 2010 crossref(new window)

E. G. Kim & G. S. Ha "The Effects of Social Participation and Social Support on Quality of Life of the Elderly," Journal of Digital Convergence, pp. 811-820, 2013

E. H. Kim & H. D. Kim, "An Effect of Consumers' Types of Buying Behavior Values and Types of Price Discount on Product Attitude" Journal of Digital Convergence, pp. 135-144, 2014

H. J. Kang, "A Study on Evaluation of Baby Boomer's Life Redesign Educational Program" Journal of Digital Convergence, pp. 493-499, 2014

H. T. Jeon &, S. C. Park, "A study on Personal Belongings Design Management Strategy of the Revitalize for 21st Century of the Aged Generation Welfare Industry" Journal of Digital Convergence, pp. 321-326, 2012

J. A. Han, "A Comparative Study on the Values and Lifestyles between Parents of the Baby-Boomer Generation and Children of the Eco-Boomer Generation" Gwangwon University, 2014

J. C. Park, "Study on the Regional Characteristics of Elderly Leisure Activity in the Aging Society" Jeonnam University PH.D Degree, 2010

N. M Jeon, "A Study on Leisure Program Types by Silver Generation Lifestyle: Focusing on the Baby Boom Generation" Sukmyung Womans University Master's Degree, 2013

H. N. Soon & M. H. Kim, "The Influences of a Leisure Lifestyle, Retirement Preparation, and Leisure Activities with a Spouse on the Life Satisfaction of Baby Boomers" The Korean Gerontological Society, pp. 181-203, 2014

S. G. Lee, "Factors Affecting Baby Boomer's Life Satisfaction : Focusing on Gender Difference," Journal of Digital Convergence, pp. 73-86, 2014 crossref(new window)

S. H. Lee, "Gender Difference in Influencing Factors on Health related Quality of Life among the Elderly in Community" Journal of Digital Convergence, pp. 523-535, 2013 crossref(new window)

S. R. Cho, "A Study on Performance Selection Attribute and Purchase Intention According to Lifestyle Pattern in Silver Generation", Jungang University Master's Degree, 2016

G. E. Chung & L. L. Shon. "A Study on the Overseas Travel Product Selection Attributes of the Chinese Elderly According to Lifestyle," The Korean Academic Association of Business Administration, pp. 2331-2349, 2014, "

Y. J. Lee, " The Effect of Information Conditions on Mental Health among Elderly," Journal of Digital Convergence, pp. 17-29, 2013

Y. R. Jang, "Study on the Senior Traveller Market Segmentation by Life-Style," Kyunggi University Master's Degree, 2005

Y. S. Yoon, "Outbound travel products & life style segment," Kyunggi University Master's Degree, 2005