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A Study on SNS Usage Behavior using Correspondence Analysis
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 6,  2016, pp.395-403
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.6.395
 Title & Authors
A Study on SNS Usage Behavior using Correspondence Analysis
Kim, Min-Jeong;
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This study investigates SNS usage behaviors of SNS users with a change of SNS use environment and an increase of users. This study compares the difference of use motivation, preferred type, and main use SNS according to socio-demographic variable of SNS users using cross tabulation analysis and also conducts a comparative analysis of main use SNS of each SNS user using correspondence analysis. The results show main use motivation of SNS is relationship seek, most preferred type is closed type, and main use SNS is Kakaostory. Next, we find that there are differences on use motivation, preferred type, and main use SNS, depending on the socio-demographic characteristics of SNS users. The result of correspondence analysis shows how users are using SNS services and what structure their competitive relations of SNS services are made. In the conclusion, the study presents summary of the findings, implications, and tasks for further studies.
Social Network Service;Use motivation;Preferred type;Cross tabulation analysis;Correspondence analysis;
 Cited by
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