JOURNAL BROWSE
Search
Advanced SearchSearch Tips
A Study on SNS Usage Behavior using Correspondence Analysis
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 6,  2016, pp.395-403
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.6.395
 Title & Authors
A Study on SNS Usage Behavior using Correspondence Analysis
Kim, Min-Jeong;
  PDF(new window)
 Abstract
This study investigates SNS usage behaviors of SNS users with a change of SNS use environment and an increase of users. This study compares the difference of use motivation, preferred type, and main use SNS according to socio-demographic variable of SNS users using cross tabulation analysis and also conducts a comparative analysis of main use SNS of each SNS user using correspondence analysis. The results show main use motivation of SNS is relationship seek, most preferred type is closed type, and main use SNS is Kakaostory. Next, we find that there are differences on use motivation, preferred type, and main use SNS, depending on the socio-demographic characteristics of SNS users. The result of correspondence analysis shows how users are using SNS services and what structure their competitive relations of SNS services are made. In the conclusion, the study presents summary of the findings, implications, and tasks for further studies.
 Keywords
Social Network Service;Use motivation;Preferred type;Cross tabulation analysis;Correspondence analysis;
 Language
Korean
 Cited by
1.
Status and Prevention of Negative Behavior due to Disinhibition Effect in SNS(Social Network Service), Journal of the Korea Institute of Information and Communication Engineering, 2016, 20, 12, 2370  crossref(new windwow)
 References
1.
Y. K. Cho, "The Effect of Self-Disclosure on the Intention to Use of SNS in the Digital Convergence Environment", Journal of Digital Convergence, Vol. 13, No. 5, pp. 139-150, 2015. crossref(new window)

2.
S. Y. Park, S. H. Cho, "Formation of Social relationship through SNS and adolescents' life satisfaction", Journal of Digital Convergence, Vol. 13, No. 2, pp. 371-379, 2015. crossref(new window)

3.
Ministry of Science, ICT and Future Planning and Korea Internet & Security Agency, "On Survey of Internet Access by 2015", 2015.

4.
http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/

5.
Y. Y. Hwang, K. S. Lee, S. A. Choi, "A study on the Difference between Young and Old Generation of SNS Behavior", Journal of the Korea Industrial Information Systems Research, Vol. 20, No. 1, pp. 63-77, 2015. crossref(new window)

6.
A. M. Rubin, "Ritualized Instrumental Television Viewing", Journal of Communication, Vol. 34, Issue 3, pp. 67-77, 1984. crossref(new window)

7.
K. Y. Nae, "Study on Use Motivation and Gratification of Mobile SNS Users-Centering on Twitter and Me2day", Master thesis, 2009.

8.
H. J. Shim, Y. S. Hwang, "Micro-blogging on Uses and Gratification Perspectives", Korean Journal of Broadcasting & Telecommunication, Vol. 24, No. 2, pp. 192-234. 2010.

9.
N. I. Kim, S. B. Lee, "The Effect of public lifestyle on motivation and behavior using social media", Korea Journal of Advertising and Public Relations, Vol. 13, No. 2, pp. 306-341, 2011.

10.
H. S. Kim, "A Study on Use Motivation of SNS and Communication Behavior", Journal of the Korea Academia-Industrial cooperation Society, Vol. 13, No. 2, pp. 548-553, 2012. crossref(new window)

11.
J. L. Han, C. S. Kim, "SNS Users Typologies on the Basis of Gratifications Sought: Q Methodological Approach", Journal of the Korea Entertainment Industry Association, Vol. 6, No. 2, pp. 33-44, 2012.

12.
S. K. Lim, I. C. Song, M. H. Kim, "A User Characteristics and Affinity Analysis Method for Social Networks based on User Behavior. Korean Institute of Information Scientists and Engineers", Proceeding of 2010 Korea Computer Congress, Vol. 37, No. 2, pp. 10-15, 2010.

13.
S. S. Kim, J. A. Bae, "A Study on Classification of SNS Communicators: Focused on the Comparison of Facebook and Twitter", Journal of Cybercommunication Academic Society, Vol. 31, No. 4, pp. 97-139, 2014.

14.
J. H. Lee, "SNS(Social Network Service) Diffusion & Trend", Journal of Communications & Radio Spectrum, Vol. 44, pp. 54-59, 2011.

15.
Y. H. Lee, "Analysis of Current Status and Issue of SNS in Korea", Internet & Security Focus, August, pp. 56-78, 2014.

16.
H. S. Jung, "The Evolution of Korean Social Network Service forcusing on the Case of Kakao Talk", Journal of Digital Convergence, Vol. 10, No. 10, pp. 147-154, 2012.

17.
S. Shin, "Current Status of SNS(Social Network Service)", KISDI STAT Report, 13-04, pp. 11-15, 2013.

18.
Y. H. Kim, "Use Trend and Use Behavior of SNS(Social Network Service)", KISDI STAT Report, 15-03, pp. 7-12, 2015.

19.
J. H. Kim, H. E. Kim, Y. W. Shin, "Communicate with Non Customer of Dead Zone in the era of SNS", Dong-A Business Review, Vol. 74, 2011.

20.
S. E. Cho, E. Y. Han, J. M. Seok, D. H. Kim, "A Study on Social Media Use and the Beneficial and Adverse Effects on the Society", KISDI, 2014.

21.
H. Y. Lee, "Data Analysis using SPSS(Statistical Package for the Social Sciences", ChungRam, 2013.

22.
M. H. Heo, K. S. Yang, "SPSS Multivariate Data Analysis", HanNaRae, 2007.

23.
S. H. Koo, "A Study on Personification Image of Channel Brand: Focused on Congruity Theory", The Korean Journal of Advertising, Vol. 18, No. 3, pp. 73-96, 2007.

24.
S. H. Kim, M. H. Kim, "Analysis of Competing Composition and Preference of Coffee Shop Brand through Perception of Brand Personality", Korean Journal of Tourism Research, Vol. 26, No. 3, pp. 21-41, 2011.

25.
J. Y. Go, K. H. Lee, "SNS Disclosure of Personal Information in M2M Environment Threats and Countermeasures", Journal of Digital Convergence, Vol. 5, No. 1, pp. 29-34, 2014.

26.
J. Y. Chang, "Convergence of Education and Information & Communication Technology", Journal of Digital Convergence, Vol. 6, No. 6, pp. 213-219, 2015.