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Factors of Influencing on UHDTV Acceptance
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 6,  2016, pp.425-430
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.6.425
 Title & Authors
Factors of Influencing on UHDTV Acceptance
Kim, Hyo-jin; Jung, Hoe-Kyung;
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The goal of this study is to explore the factors that influence on intention to use UHDTV Service. Research problems has been designed to Structural equation model by Technology Acceptance Model. The Perceived quality, Price sensitivity, Innovativeness are adopted as independent variables. And Perceived usefulness, Perceived ease of use are adopted as intervening variables. A result of analysis, Perceived quality and Price sensitivity influenced the Intention to use via Perceived usefulness and Perceived ease of use. But in case of Innovativeness, it did not influence the Perceived usefulness while it influenced the Perceived ease of use. Meanwhile, the influence of Perceived quality to Perceived usefulness had more impact than the other path between the other factors.
UHDTV;Technology Acceptance Model;Perceived quality;Price sensitivity;Intension to Use;
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