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The Effect of Web-Based Communication to Internet Users of Information Characteristics : Focus on Internalization and Conformity
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 7,  2016, pp.117-126
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.7.117
 Title & Authors
The Effect of Web-Based Communication to Internet Users of Information Characteristics : Focus on Internalization and Conformity
Song, Yong-tae;
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This study focuses the importance of relation between information attributes and communication of internet user. The author is to clarify how to communicate in internet environment and word-of-mouth as a result of social influence among internet user take place in relation to information attributes. The main findings are that comprehensive ease, relevance and novelty among information attributes positively influence reciprocal communication, reciprocal communication positively influences internalization and conformity, and those positively influence word-of-mouth communication.
Information characteristics;Credibility;Relevance;Novelty;Vividness;Social influence;Internalization;Conformity;Word of mouth;Reciprocal communication;
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CMS의 사용자 로그를 이용한 패턴 분석 방법 연구,문동열;박구락;김동현;정진영;

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