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An Effect of Personality Type on Cognitive, Behavioral Investment Disposition
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 7,  2016, pp.127-133
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.7.127
 Title & Authors
An Effect of Personality Type on Cognitive, Behavioral Investment Disposition
Han, Seung Jo;
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 Abstract
The objective of this study is to investigate the association between MBTI personality types of potential investors and their cognitive behavioral investment disposition. Three questionnaires related with MBTI, cognitive investment disposition, and behavioral one from 400 subjects were collected and analyzed. Based on both cognitive and behavioral investment disposition scores, potential investors having E(Extroversion), S(Sensing), and F(Feeling) types tend to put up with the risk resulting from their investment better than ones who having I(Introversion), N(Intuition), and T(Thinking) types. However, the difference between J(Judging) and P(Perceiving) types was not significant. Also investor group with ENF combination had the most aggressive investment disposition among other groups. On the contrary the group with ISF had an tendency to avoid the investment risk. In addition the correlation between cognitive and behavioral investment dispositions was 0.86. This study is expected to be used as basic data with which investment companies and banks recommend adequate financial instruments to consumers.
 Keywords
Behavioral Characteristics;Cognitive Characteristics;Investment Disposition;MBTI;Personality Type;
 Language
Korean
 Cited by
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