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A Study on the Comparative Analysis of World Major Liner Shipping Companies` Ship Investment Strategy
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 7,  2016, pp.145-154
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.7.145
 Title & Authors
A Study on the Comparative Analysis of World Major Liner Shipping Companies` Ship Investment Strategy
Jeon, Ki-Jeong; Jeon, Jun-Woo; Yang, Chang-Ho; Yeo, Gi-Tae;
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The purpose of this study was to carry out comparative analysis on the world major liner shipping companies` ship investment strategy using Fuzzy-AHP model. In this study, the ship investment factors were firstly selected by literature review and finally adopted them by in-depth interview with experts who had working experiences over 15 years in the field of shipping business. As suggested in the previous research, the liner shipping companies have been classified into four types such as `ship investment irrelevant to market trend`(Type1), `ship investment before market rise`(Type2), `market decline after participation in excessive orders`(Type3), `avoidance of ship investment during market rise`(Type4) and the comparative analysis were conducted among four ship investment types. According to the results of analysis, ship investment priority in Type1 was freight rates(0.132), price of used ship(0.121) and fleet(0.103). The priority in Type2 was freight rates(0.134), need for ship owner(0.113) and public funding(0.109). Type3 put its priority in freight rates(0.173), fleet(0.169) and the changes in international circumstances(0.121). Type4 considered freight rates(0.239), fleet(0.232) and oil price(0.150) as its priority.
Liner shipping company;Ship investment strategy;Fuzzy-AHP;Weighting analysis;Priority;
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