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A Study on Analysis of Design Thinking Type based on Brain Conjugation Area
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  • Journal title : Journal of Digital Convergence
  • Volume 14, Issue 7,  2016, pp.355-362
  • Publisher : The Society of Digital Policy and Management
  • DOI : 10.14400/JDC.2016.14.7.355
 Title & Authors
A Study on Analysis of Design Thinking Type based on Brain Conjugation Area
Seok, Jae-Heuck; Han, Jung-Wan;
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 Abstract
This research analyzed `esquisse`, that is one of among the visual representation tools of designers in design-thinking process. They were classified into five different types(M, N, O, P, Q) and categorized about preferred type of brain dominance area based on Ned Herrmann`s `Brain 4 division theory`. By contrasting and analyzing five types of sketch tendencies and brain tendencies through Structural left -brain type(M), Emotional limbic-brain type(N), Visual right-brain type(O), Plane expressional right-brain type(P) and Text expressional right-brain type(Q), it was deduced that which utilization the designer with each brain type with various Styles and characteristics shows internally in the design thinking process can be analyzed.
 Keywords
Design Thinking;Brain Conjugation Area;Esquisse Analysis;Brain Dominance Thinking;Brain Preference Instrument;
 Language
Korean
 Cited by
 References
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