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A Study of Anime`s Success Factors in USA and Its Suggestions
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A Study of Anime`s Success Factors in USA and Its Suggestions
Won, Kang-Sik;
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Anime is very popular in Japan, it has also gained a following in America and is beginning to hit the mainstream. Anime is gaining popularity in the United States as it is shown more on television, most noticeably on the Sci-Fi Channel with shows such as Saturday Anime and during Anime Week and on Cartoon Network with shows such as Sailor Moon and Dragon Ball Z being shown every weekday during the Toonami block. In this paper, I present the key factors behind the success of anime in USA. To find out the factors, I research literature and simple survey. The differences of anime from us animation make anime popular. Anime-related goods such as video games, trading cards, and characters` jewelry aid the anime growing popularity. A booming trend in admiration for Japan is one of the key factors behind anime`s success. In spite of disputing about Japanese animation, anime is starting to have some influence on US animation and also young American. Anime`s success factors in USA could suggest that Korean Manhwa and Korean animation have to prepare strategies for rising popularity in oversea.
Japanese Animation;Anime;Manhwa;
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