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South Korean Culture Goes Latin America: Social network analysis of Kpop Tweets in Mexico
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  • Journal title : International Journal of Contents
  • Volume 10, Issue 1,  2014, pp.36-42
  • Publisher : The Korea Contents Association
  • DOI : 10.5392/IJoC.2014.10.1.036
 Title & Authors
South Korean Culture Goes Latin America: Social network analysis of Kpop Tweets in Mexico
Choi, Seong Cheol; Meza, Xanat Vargas; Park, Han Woo;
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 Abstract
Previous studies of the Korean wave have focused mainly on fan clubs by taking an ethnographic approach in the context of countries in Southeast Asia and, in a minor extension, Europe. This study fills the gap in the literature by providing a social network analysis of Tweets in the context of Mexico. We used the Twitter API in order to collect Twitter comments with the hashtag #kpop from March to August 2012, analyzing them with a set of webometric methodologies. The results indicate that #kpop power Twitterians in Mexico were more likely to be related to the public television broadcast. The sent Tweets were usually related to their programs and promotion for Kpop artists. These Tweets tended to be positive, and according to URLs, not only Kpop but also Korean dramas had considerable influence on the Korean wave in Mexico.
 Keywords
K-pop;Kpop;Mexico;Korean Wave;Twitter;Social Network Analysis;
 Language
English
 Cited by
1.
트위터 데이터를 활용한 부산국제영화제(BIFF)의 글로벌 커뮤니케이션 네트워크 분석,장아름;박지영;박한우;

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Analysis of a Korea-based Language Teacher Organization Public Social Networking Service, International Journal of Contents, 2016, 12, 2, 66  crossref(new windwow)
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Networked Cultural Diffusion and Creation on YouTube: An Analysis of YouTube Memes, Journal of Broadcasting & Electronic Media, 2016, 60, 1, 104  crossref(new windwow)
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Network Analysis of East Asian Research in South Korea for the 2004-2013 Period, International Journal of Contents, 2015, 11, 1, 52  crossref(new windwow)
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Globalization of cultural products: a webometric analysis of Kpop in Spanish-speaking countries, Quality & Quantity, 2015, 49, 4, 1345  crossref(new windwow)
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