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The New Korean Wave in China: Chinese Users' Use of Korean Popular Culture via the Internet
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  • Journal title : International Journal of Contents
  • Volume 10, Issue 3,  2014, pp.47-54
  • Publisher : The Korea Contents Association
  • DOI : 10.5392/IJoC.2014.10.3.047
 Title & Authors
The New Korean Wave in China: Chinese Users' Use of Korean Popular Culture via the Internet
Ahn, Jungah;
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 Abstract
Although the Korean Wave originated in China, its presence in this country had been faltering for some time. Recently, however, Korean Wave star centered K-drama via online video websites, Korean Wave TV programs with high ratings, and idol group centered K-pop with glocalization strategies are all popular in China once again. The purpose of this paper is to explore Chinese teens and twenty year olds as the main consumers of Korean popular culture and the how preferred genres, motives, and behaviors of Korean pop culture use and Korean image affect one another. According to the study results, media use via online video service was most common, and among the preferred genres, K-drama has the highest usage rates. In addition, it was discovered that motives and behaviors associated with the use of Korean pop culture had a considerable influence on a positive Korean image.
 Keywords
Korean Wave;Korean Popular Culture;Online Video Sites;Young Chinese Users;Use Motives and Behaviors;Korean Image;
 Language
English
 Cited by
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