J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423.
Ashok, K., Dillon, W.R., & Yuan, S. (2002). Extending discrete choice models to incorporate attitudinal and other latent variables. Journal of Marketing Research, 39(1), 31-46.
Baard, P. P., Deci, E. L., & Ryan, R. M. (2004). Intrinsic need satisfaction: A motivational basis of performance and well-being in two work settings. Journal of Applied Social Psychology, 34, 2045-2068.
Bechwati, N.N., and Xia, L. (2003). Do computers sweat? The impact of perceived effort of online decision aids on consumers' satisfaction with the decision process. Journal of Consumer Psychology, 13(1-2), 139-148.
Bettman, J.R., Luce, M.F., & Payne, J.W. (1998). Constructive consumer choice processes. Journal of Consumer Research, 31 (September), 402-411.
Bolton, R.N., & Saxena-lyer, S. (2009). Interactive services: A framework, synthesis and research directions. Journal of Interactive Marketing, 23, 91-104.
Cohen, J., and Cohen, P. (1983). West, S.G., and Aiken, L.S. Applied multiple regression/correlation analysis for the behavioral sciences (2nd Ed.). Hillsadale, NJ: Eribaum.
Dahl, D.W., & Moreau, C.P. (2007). Thinking inside the box: Why consumers enjoy constrained creative experiences. Journal of Consumer Research, 44(August), 357-369.
deCharms, R. (1968), Personal causation. New York, NY: Academic Press.
Deci, E. L., Eghrari, H., Patrick, B. C., & Leone, D. (1994). Facilitating internalization: The self-determination theory perspective. Journal of Personality, 62, 119-142.
Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods. Journal of Marketing Research, 37(1), 60-71.
Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7(May), 117-140.
Finucane, M.L., & Gullion, C.M. (2010). Developing a tool for measuring the decision-making competence of older adults. Psychology and Aging, 25, 271-288.
Fornell, C., & Larker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Fornell, C., Johnson, M.D., Anderson, E.W., Cha, J., & Bryant, B.E. (1996). The American customer satisfaction index: Nature, purpose, and findings. Journal of Marketing, 60(October), 7-18.
Franke, N., Schreier, M., & Kaiser, U. (2010). The “I designed it myself” effect in mass customization service. Management Science, 56(1), 125-140.
Frisch, D., & Clemen, R.T. (1994). Beyond expected utility: Rethinking behavioral decision research. Psychological Bulletin, 116, 46-54.
Fuchs, C. (2010). The psychological effects of empowerment strategies on customers' product demand. Journal of Marketing, 74(1), 65-79.
Grisso, T., Appelbaum, P. S., Mulvey, E., & Fletcher, K. (1995). The MacArthur Treatment Competence Study II: Measures of abilities related to competence to consent to treatment. Law and Human Behavior, 19, 127-148.
Gwinner, K.P., Bitner, M.J., Brown, S.W., & Kuma, A. (2005). Service customization through employee adaptiveness. Journal of Service Research, 8(2), 131-148.
Hameide, K.K. (2010), Fashion Branding Unraveled. New York, NY: Fairchild.
Harter, H.L. (1983). Least Squares. In Kotz, S. and Johnson, N.L. (Eds.), Encyclopedia of Statistical Sciences (pp. 593-598), New York, NY: John Wiley & Sons.
Hess, T.M., Queen, T.L., & Patterson, T. (2012). To deliberate or not to deliberate: Interactions between age, task characteristics, and cognitive activity on decision making. Journal of Behavioral Decision Making, 25, 29-40.
Hillebrand, B., Kemp, R.G.M., & Nijssen, E.J. (2011). Customer orientation and future market focus in NSD. Journal of Service Management, 22(1), 67-84.
Hsu, M.-H., & Chiu, C.-M. (2006). Internet self-efficacy and electronic service acceptance. Decision Support Systems, 38(3), 369-381.
Hu, J., Huhmann, B.A., & Hyman, M.R. (2007). The relationship between task complexity and information search: The role of self-efficacy. Psychology & Marketing, 24, 253-270.
Keller, G. (2005). Statistics for Management and Economics (7th ed.). Thomson Higher Education.
Kowal, J., & Fortier, M.S. (1999). Motivational determinants of fl ow: Contributions from self-determination theory. The Journal of Social Psychology, 139(3), 355-368.
Lian, J.-W., & Yen, D.C. (2013). To buy or not to buy experience goods online: Perspective of innovation adoption barriers. Computers in Human Behavior, 29(3), 665-672.
Mathwick, C., & Rigdon, E. (2004). Play, flow, and the online search experience. Journal of Consumer Research, 31(September), 324-332.
Mathwick, C., Wagner, J., & Unni, R. (2010). Computer-mediated customization service tendency (CMCT) and the adaptive e-service experience. Journal of Retailing, 86(1), 11-21.
McFadden, D. (1986). The choice theory approach to market research. Marketing Science, 5(Fall), 275-298.
Moreau, C.P., & Herd, K.B. (2010). To each his own? How comparisons to others influence consumer self-design. Journal of Consumer Research, 36(5), 806-819.
Mummalaneni, V. (2005). An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors. Journal of Business Research, 58, 526-532.
Natale, V., Alzani, A., & Cicogna, P. (2003). Cognitive efficiency and circadian typologies: a diurnal study. Personality and Individual Differences, 35, 1089-1105.
Nix, G. Ryan, R.M. Manly, J.B., & Deci, E.L. (1999). Revitalization through self-regulation: The effects of autonomous and controlled motivation on happiness and vitality. Journal of Experimental Social Psychology, 35, 266-284.
Nunnally, J.C. (1978). Psychometric theory. New York, NY: McGraw-Hill.
Podsakoff, P.M., & Organ, D.W. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12, 531-544.
Roca, J.C., & Gagne, M. (2008). Understanding e-learning continuance intention in the workplace: A self-determination theory perspective. Computers in Human Behavior, 24(4), 1585-1604.
Ryan, R.M., & Deci, E.L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and wellbeing. American Psychologist, 55, 68-78.
Simonson, I. (2005). Determinants of customers' responses to customized offers: Conceptual framework and research propositions. Journal of Marketing, 69(1), 32-45.
Spreng, R.A., MacKenzie, S.B., & Olshavsky, R.W. (1996). A reexamination of the determinants of consumer satisfaction. Journal of Marketing, 60(July), 15-32.
Tversky, A.; Kahneman, D. (1973). Availability: a heuristic for judging frequency and probability. Cognitive Psychology 5(2), 207-232.
Valenzuela, A., Dhar, R., and Zettelmeyer, F. (2009). Contingent response to self-customization procedures: implications for decision satisfaction and choice. Journal of Marketing Research, 46(6), 754-763.
Verhoef, P. C., Franses, P. H., & Hoekstra, J. C. (2002). The effect of relational constructs on customer referrals and number of service purchased from a multi-service provider: does ages of relationship matter? Journal of the Academy of Marketing Science, 30(3), 202-216.
Verhoef, P.C., Lemon, K.N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L.A. (2009). Consumer experience creation: Determinants, dynamics and management strategies. Journal of Retailing, 85(1), 31-34.
Zhang, S., & Fitzsimons, G.J. (1999). Choice-process satisfaction: The influence of attribute alignability and option limitation. Organizational Behavior and Human Decision Processes, 77(3), 192-214.