JOURNAL BROWSE
Search
Advanced SearchSearch Tips
Exploratory Study on Self-Fulfillment Effect of Self-Designing Process in Adaptive Customization Services
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
Exploratory Study on Self-Fulfillment Effect of Self-Designing Process in Adaptive Customization Services
Lee, Eun-Jung; Son, Jin-Ah;
  PDF(new window)
 Abstract
Services for self-designing, or adaptive customization services, have become dominant in virtual marketplaces and are believed to create additional values both for the company as well as for the customer. While most research focused on the value from the services` outputs, this research attempts to address the customer-perceived value deriving from the process of the services, and focuses on the self-fulfillment effect of the involved mental processing. An online survey was administered with 313 U.S. shoppers. In the results, participants using adaptive customization services reported higher self-fulfillment perceptions, than did those not using the services. Furthermore, both the self-fulfillment perceptions (i.e., autonomy and competence) significantly increased perceived design utility. The results suggest that the process of adaptive customization services should be strategically managed to improve the customers` positive mental states that subsequently improve the perceived value of the output designs. Implications and suggestions for future studies are dsicussed.
 Keywords
Adaptive customization;perception of autonomy;perception of competence;perceived design utility;
 Language
English
 Cited by
 References
1.
J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423. crossref(new window)

2.
Ashok, K., Dillon, W.R., & Yuan, S. (2002). Extending discrete choice models to incorporate attitudinal and other latent variables. Journal of Marketing Research, 39(1), 31-46. crossref(new window)

3.
Baard, P. P., Deci, E. L., & Ryan, R. M. (2004). Intrinsic need satisfaction: A motivational basis of performance and well-being in two work settings. Journal of Applied Social Psychology, 34, 2045-2068. crossref(new window)

4.
Bechwati, N.N., and Xia, L. (2003). Do computers sweat? The impact of perceived effort of online decision aids on consumers' satisfaction with the decision process. Journal of Consumer Psychology, 13(1-2), 139-148.

5.
Bettman, J.R., Luce, M.F., & Payne, J.W. (1998). Constructive consumer choice processes. Journal of Consumer Research, 31 (September), 402-411.

6.
Bolton, R.N., & Saxena-lyer, S. (2009). Interactive services: A framework, synthesis and research directions. Journal of Interactive Marketing, 23, 91-104. crossref(new window)

7.
Cohen, J., and Cohen, P. (1983). West, S.G., and Aiken, L.S. Applied multiple regression/correlation analysis for the behavioral sciences (2nd Ed.). Hillsadale, NJ: Eribaum.

8.
Dahl, D.W., & Moreau, C.P. (2007). Thinking inside the box: Why consumers enjoy constrained creative experiences. Journal of Consumer Research, 44(August), 357-369.

9.
deCharms, R. (1968), Personal causation. New York, NY: Academic Press.

10.
Deci, E. L., Eghrari, H., Patrick, B. C., & Leone, D. (1994). Facilitating internalization: The self-determination theory perspective. Journal of Personality, 62, 119-142. crossref(new window)

11.
Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods. Journal of Marketing Research, 37(1), 60-71. crossref(new window)

12.
Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7(May), 117-140. crossref(new window)

13.
Finucane, M.L., & Gullion, C.M. (2010). Developing a tool for measuring the decision-making competence of older adults. Psychology and Aging, 25, 271-288. crossref(new window)

14.
Fornell, C., & Larker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. crossref(new window)

15.
Fornell, C., Johnson, M.D., Anderson, E.W., Cha, J., & Bryant, B.E. (1996). The American customer satisfaction index: Nature, purpose, and findings. Journal of Marketing, 60(October), 7-18. crossref(new window)

16.
Franke, N., Schreier, M., & Kaiser, U. (2010). The “I designed it myself” effect in mass customization service. Management Science, 56(1), 125-140. crossref(new window)

17.
Frisch, D., & Clemen, R.T. (1994). Beyond expected utility: Rethinking behavioral decision research. Psychological Bulletin, 116, 46-54. crossref(new window)

18.
Fuchs, C. (2010). The psychological effects of empowerment strategies on customers' product demand. Journal of Marketing, 74(1), 65-79.

19.
Grisso, T., Appelbaum, P. S., Mulvey, E., & Fletcher, K. (1995). The MacArthur Treatment Competence Study II: Measures of abilities related to competence to consent to treatment. Law and Human Behavior, 19, 127-148. crossref(new window)

20.
Gwinner, K.P., Bitner, M.J., Brown, S.W., & Kuma, A. (2005). Service customization through employee adaptiveness. Journal of Service Research, 8(2), 131-148. crossref(new window)

21.
Hameide, K.K. (2010), Fashion Branding Unraveled. New York, NY: Fairchild.

22.
Harter, H.L. (1983). Least Squares. In Kotz, S. and Johnson, N.L. (Eds.), Encyclopedia of Statistical Sciences (pp. 593-598), New York, NY: John Wiley & Sons.

23.
Hess, T.M., Queen, T.L., & Patterson, T. (2012). To deliberate or not to deliberate: Interactions between age, task characteristics, and cognitive activity on decision making. Journal of Behavioral Decision Making, 25, 29-40. crossref(new window)

24.
Hillebrand, B., Kemp, R.G.M., & Nijssen, E.J. (2011). Customer orientation and future market focus in NSD. Journal of Service Management, 22(1), 67-84. crossref(new window)

25.
Hsu, M.-H., & Chiu, C.-M. (2006). Internet self-efficacy and electronic service acceptance. Decision Support Systems, 38(3), 369-381.

26.
Hu, J., Huhmann, B.A., & Hyman, M.R. (2007). The relationship between task complexity and information search: The role of self-efficacy. Psychology & Marketing, 24, 253-270. crossref(new window)

27.
Keller, G. (2005). Statistics for Management and Economics (7th ed.). Thomson Higher Education.

28.
Kowal, J., & Fortier, M.S. (1999). Motivational determinants of fl ow: Contributions from self-determination theory. The Journal of Social Psychology, 139(3), 355-368. crossref(new window)

29.
Lian, J.-W., & Yen, D.C. (2013). To buy or not to buy experience goods online: Perspective of innovation adoption barriers. Computers in Human Behavior, 29(3), 665-672. crossref(new window)

30.
Mathwick, C., & Rigdon, E. (2004). Play, flow, and the online search experience. Journal of Consumer Research, 31(September), 324-332. crossref(new window)

31.
Mathwick, C., Wagner, J., & Unni, R. (2010). Computer-mediated customization service tendency (CMCT) and the adaptive e-service experience. Journal of Retailing, 86(1), 11-21. crossref(new window)

32.
McFadden, D. (1986). The choice theory approach to market research. Marketing Science, 5(Fall), 275-298. crossref(new window)

33.
Moreau, C.P., & Herd, K.B. (2010). To each his own? How comparisons to others influence consumer self-design. Journal of Consumer Research, 36(5), 806-819. crossref(new window)

34.
Mummalaneni, V. (2005). An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors. Journal of Business Research, 58, 526-532. crossref(new window)

35.
Natale, V., Alzani, A., & Cicogna, P. (2003). Cognitive efficiency and circadian typologies: a diurnal study. Personality and Individual Differences, 35, 1089-1105. crossref(new window)

36.
Nix, G. Ryan, R.M. Manly, J.B., & Deci, E.L. (1999). Revitalization through self-regulation: The effects of autonomous and controlled motivation on happiness and vitality. Journal of Experimental Social Psychology, 35, 266-284. crossref(new window)

37.
Nunnally, J.C. (1978). Psychometric theory. New York, NY: McGraw-Hill.

38.
Podsakoff, P.M., & Organ, D.W. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12, 531-544.

39.
Roca, J.C., & Gagne, M. (2008). Understanding e-learning continuance intention in the workplace: A self-determination theory perspective. Computers in Human Behavior, 24(4), 1585-1604. crossref(new window)

40.
Ryan, R.M., & Deci, E.L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and wellbeing. American Psychologist, 55, 68-78. crossref(new window)

41.
Simonson, I. (2005). Determinants of customers' responses to customized offers: Conceptual framework and research propositions. Journal of Marketing, 69(1), 32-45. crossref(new window)

42.
Spreng, R.A., MacKenzie, S.B., & Olshavsky, R.W. (1996). A reexamination of the determinants of consumer satisfaction. Journal of Marketing, 60(July), 15-32. crossref(new window)

43.
Tversky, A.; Kahneman, D. (1973). Availability: a heuristic for judging frequency and probability. Cognitive Psychology 5(2), 207-232. crossref(new window)

44.
Valenzuela, A., Dhar, R., and Zettelmeyer, F. (2009). Contingent response to self-customization procedures: implications for decision satisfaction and choice. Journal of Marketing Research, 46(6), 754-763. crossref(new window)

45.
Verhoef, P. C., Franses, P. H., & Hoekstra, J. C. (2002). The effect of relational constructs on customer referrals and number of service purchased from a multi-service provider: does ages of relationship matter? Journal of the Academy of Marketing Science, 30(3), 202-216. crossref(new window)

46.
Verhoef, P.C., Lemon, K.N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L.A. (2009). Consumer experience creation: Determinants, dynamics and management strategies. Journal of Retailing, 85(1), 31-34. crossref(new window)

47.
Zhang, S., & Fitzsimons, G.J. (1999). Choice-process satisfaction: The influence of attribute alignability and option limitation. Organizational Behavior and Human Decision Processes, 77(3), 192-214. crossref(new window)