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Optimizing Mobile Advertising Using Ad Refresh Interval
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 Title & Authors
Optimizing Mobile Advertising Using Ad Refresh Interval
Truong, Vinh;
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Optimizing the number of ad clicks is a large-scale learning problem that is central to the multi-billion dollar mobile advertising industry. There are currently several optimization methods used, including ad mediation and ad positioning. This paper proposes a new method to optimize mobile advertising by using the ad refresh interval. A new metric, which can measure and compare mobile advertising performance, takes into account time limitations. The results achieved from this optimization study could maximize revenue for mobile advertisers and publishers. This research has high applicability. It also lays out a solid background for future research in this promising area.
Mobile ads;Optimization;Advertising;Measurement;Click;Refresh interval;
 Cited by
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