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Development of Scoring Model on Customer Attrition Probability by Using Data Mining Techniques
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 Title & Authors
Development of Scoring Model on Customer Attrition Probability by Using Data Mining Techniques
Han, Sang-Tae; Lee, Seong-Keon; Kang, Hyun-Cheol; Ryu, Dong-Kyun;
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 Abstract
Recently, many companies have applied data mining techniques to promote competitive power in the field of their business market. In this study, we address how data mining, that is a technique to enable to discover knowledge from a deluge of data, Is used in an executed project in order to support decision making of an enterprise. Also, we develope scoring model on customer attrition probability for automobile-insurance company using data mining techniques. The development of scoring model in domestic insurance is given as an example concretely
 Keywords
data mining;scoring model;customer attrition;
 Language
English
 Cited by
1.
교차판매(CROSS-SELL) 스코어링 모형 개발,한상태;강현철;이성건;정요천;

응용통계연구, 2004. vol.17. 2, pp.229-238 crossref(new window)
2.
데이터마이닝을 이용한 수주생산시스템의 공정계획방안,오경모;박창권;

산업공학, 2005. vol.18. 2, pp.148-157
3.
보험사의 고객 이탈에 대한 예측모형 개발,한상태;강현철;최호식;도종두;신선화;

Journal of the Korean Data Analysis Society, 2009. vol.11. 1, pp.279-288
1.
A Development of Cross-Sell Scoring Model, Korean Journal of Applied Statistics, 2004, 17, 2, 229  crossref(new windwow)
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