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A Study on Development of Scoring Campaign System
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 Title & Authors
A Study on Development of Scoring Campaign System
Han, Sang-Tae; Kang, Hyun-Cheol; Choi, Ho-Sik; Jang, Myung-Suk;
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Recently, most companies are speeding up the movement of modeling and strategically applying IDI (Integration Database Information). This is due to the fact that CRM (Customer Relationship Management) representing communication and relation maintenance with customers, has been raised one of the most important issues for companies. From this point of view, this study is to develop the scoring campaign system connect-ing customer scoring model to marketing layer through data mining techniques which are the core factor for CRM. This developed system makes users easily choose the target customers as well as easily obtain customer scoring results under GUI circumstances which helps users easily apply as a result.
CRM;data mining;scoring campaign system;visual basic;
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Journal of the Korean Data Analysis Society, 2014. vol.16. 6A, pp.2877-2887
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