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Computing the Repurchase Index Based on Statistical Modeling
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 Title & Authors
Computing the Repurchase Index Based on Statistical Modeling
Bae, Wha-Soo; Jung, Woo-Seok; Lee, Young-Bae;
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This paper computes the repurchase index based on statistical modeling. Using the transaction record of a certain product, the repurchase index is obtained by fitting the Poisson regression model. The customers are classified into 5 groups based on the index giving the information about the propensity to repurchase.
Poisson regression model;transaction record;repurchase index;
 Cited by
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