JOURNAL BROWSE
Search
Advanced SearchSearch Tips
A Study on Establishing Survey System for Noryangjin Fisheries Wholesale Market
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
A Study on Establishing Survey System for Noryangjin Fisheries Wholesale Market
Cho, Yong-Joon; Kim, Yeong-Hwa;
  PDF(new window)
 Abstract
Noryangjin fisheries wholesale market is the largest wholesale seafood market in Seoul and the steady supply of fish is important in meeting consumer demand. Recent expansions (such as discount stores) has changed the fish distribution model and Noryangjin Fisheries Market is developing a new customer-oriented service strategy. In this study, we found the customer satisfaction factors and established a survey system for customer satisfaction for Noryangjin fisheries wholesale market. In addition, the customer satisfaction and loyalty levels are accurately diagnosed through surveys; in addition, the strategic direction of the customer satisfaction of Noryangjin fisheries wholesale market is presented.
 Keywords
CS(customer satisfaction);CSI(customer satisfaction Index);CS portfolio;NPS(net promoter score);
 Language
Korean
 Cited by
 References
1.
김규식, 이상복 (2009). 요소만족과 고객만족이 NPS(순추천고객지수)의 추천의향에 미치는 영향에 관한 실증 연구-부엌가구를 중심으로-, <한국품질경영학회지>, 37, 58-67.

2.
윤석원, 이재학, 백광식 (2009). 노량진수산시장의 생산성 향상을 위한 서비스 품질 결정요인에 관한 연구, <생산성논집>, 23, 85-105.

3.
정지택 (2006). 지속적인 성장을 위한 1등기업의 법칙 - 원저 Fred Reichheld, 청림출판.

4.
정지택 (2007). NPS 개념이해와 전략적 활용 방안, <한국 표준협회 2007 NPS Conference>.

5.
조용준 (2005). 3개 소매금융은행 고객만족향상을 위한 전략적 개선과제, <응용통계연구>, 19, 43-55.

6.
조용준, 김영화 (2006). 고객만족도의 Hybrid 중요도 산출방법 <응용통계연구>, 19, 43-56. crossref(new window)

7.
한국능률협회컨설팅 (2009a). <고객추천지수의 활용극대화를 위한 세미나 자료집>.

8.
한국능률협회컨설팅 (2009b). www.kmac.co.kr.

9.
Cho, Y. J. (2007). A strategy to improve service quality satisfaction in Super-Super-Market, Journal of the Korean Data & Information Science Society, 18, 123-139.

10.
Parasuraman, A., Zeitha, V. A. and Berry, L. L. (1985). A conceptual model of service quality and its implication for future research, Journal of Marketing, 49, 41-50.

11.
Parasuraman, A., Zeitha, V. A. and Berry, L. L. (1988). A conceptual model of service quality and its implication for future research, Journal of Marketing, 49, 41-50.

12.
Reichheld, F. (2003). The one number you need to grow, Harvard Business Review, 81, 46-54.

13.
Watkins, D. (1997). Clementine's Neural Networks Technical Overview, SPSS Inc., 3.