JOURNAL BROWSE
Search
Advanced SearchSearch Tips
A Study on Evaluation Indices for Testing PoP of Mobile Phones
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
A Study on Evaluation Indices for Testing PoP of Mobile Phones
Ko, Seoung-Gon;
  PDF(new window)
 Abstract
Products and/or services should be objectively verified in terms of the technological and use-conditional considerations before entering a market. Every organization or company tries to find the better procedure and method for checking the core needs of customers based on their experience in the market and looks for continuous ways to evaluate the power of products and services(PoP). They also prefer the overall evaluation of indices that could reflect various customer needs, rather than a separate evaluation index for each characteristic of the product or service. S. Ko (2008) proposes a Multi-characteristics Sigma Level(MSL) that can simultaneously evaluate many characteristics of a product or service. In this research, using MSL and a new Blue Ocean Index(BOI), an application of NPS, mobile phone field test is considered from a practical and statistical point of view.
 Keywords
MSL;BOI;Six Sigma management;sigma level;multi-characteristics sigma level;concentration;blue ocean index;mobile phone field test;
 Language
Korean
 Cited by
 References
1.
고승곤 (2005). Six Sigma Global Training; Common Materials, LG 전자.

2.
고승곤 (2008). 식스시그마 경영에서 다중 CTQ를 반영한 종합 평가 척도 도출에 대한 연구, <한국 데이터 정보과학지>, 19, 1255-1267

3.
Daetz, D., Barnard, B. and Norman, R. (1995). Customer Integration, John Wiley & Sons, Inc., New York.

4.
Evan, D. H. (1975). Statistical tolerancing : State of art, Part III: Shifts and drift, Journal of Quality and Technology, 7, 72-76.

5.
Farries, P. W., Bendle, N. T., Pfeifer, P. E. and Reibstein, D. J. (2006). Marketing Metrics: 50+Metrics Every Executive Should Master, Wharton School Publishing.

6.
Harry, M. J. (1994a). The Vision of Six Sigma: A Roadmap for Breakthrough, Sigma Academy, Phoenix, Arizona.

7.
Harry, M. J. (1994b). The Vision of Six Sigma: Tools and Methods for Breakthrough, Sigma Academy, Phoenix, Arizona.

8.
Harry, M. J. and Lawson, J. R. (1982). Six Sigma producibility analysis and process characterization, Mo-torola University Press.

9.
Hayes, B. E. (2008). The true test of loyalty, Quality Progress, 6, 20-26.

10.
Kim, W. C. and Mauborgne, R. (2005). Blue Ocean Strategy, HBS Press.

11.
Montgomery, D. C. (1996). Introduction to Statistical Quality Control, Wiley, New York.

12.
Ravichandran, J. (2006). Using Weighted-DPMO to Calculate an Overall Sigma Level, www.isixsigma.com/ library/content/c060320a.asp.

13.
Rose, K. H. (1995). A performance measurement model, Quality Progress, 2, 63-66.

14.
Spitzer, D. R. (2007). Transforming performance measurement: Rethinking the way we measure and drive organizational success, AMACOM.

15.
Taguchi, G. (1989). Introduction to Quality Engineering, Asian Productivity Organization.