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Analysis and Application to Customers` Social Roles Using Voice Network of a Telecom Company
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 Title & Authors
Analysis and Application to Customers` Social Roles Using Voice Network of a Telecom Company
Chun, Heui-Ju;
  PDF(new window)
 Abstract
Social network analysis(SNA) has been recently applied to business areas such as social network services (such as Facebook and Twitter). In addition, the mobile telecommunication field attempts to analyze CDR(call detail record) data and apply customer relationship management and customer churn management through the use of social network analysis. The paper analyzes links between ego and alter based on ego-network and discovers four kinds of customer roles and then provides insights as a tool for customer relationship management or customer management.
 Keywords
Social network analysis;CRM;ego-network;customer roles;
 Language
Korean
 Cited by
1.
사회 네크워크 분석으로 본 수강신청 행태,임성민;김진흠;

응용통계연구, 2013. vol.26. 4, pp.661-674 crossref(new window)
2.
소셜네트워크 분석을 활용한 생보사와 손보사의 대면/비대면 채널의 적합성 비교,전희주;임병학;

Journal of the Korean Data and Information Science Society, 2014. vol.25. 6, pp.1207-1219 crossref(new window)
3.
소셜 네트워크분석을 활용한 통계학회 논문집과 응용통계연구 공저자 네트워크 비교,전희주;

Journal of the Korean Data and Information Science Society, 2015. vol.26. 2, pp.335-346 crossref(new window)
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Investigating the Behavior of College Students in Class Registration using Social Network Analysis, Korean Journal of Applied Statistics, 2013, 26, 4, 661  crossref(new windwow)
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The comparison of coauthor networks of two statistical journals of the Korean Statistical Society using social network analysis, Journal of the Korean Data and Information Science Society, 2015, 26, 2, 335  crossref(new windwow)
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Face/non-face channel fit comparison of life insurance company and non-life insurance company using social network analysis, Journal of the Korean Data and Information Science Society, 2014, 25, 6, 1207  crossref(new windwow)
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