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A Case Study of Mixed-Mode Design Incorporated Mobile RDD into Telephone RDD
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 Title & Authors
A Case Study of Mixed-Mode Design Incorporated Mobile RDD into Telephone RDD
Lee, Kay-O; Jang, Duk-Hyun; Hong, Young-Taek;
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 Abstract
We proposed a mixed-mode design with a landline survey and mobile survey as the solution for the problems of election opinion polls by the original telephone survey method, mostly with limited population coverage for young people not living at home and with lower efficiency in selecting valid voters. We numerically verified the applicability of the proposed dual frame survey by analyzing the preliminary opinion poll results of the Seoul mayor by-election of October 26 2011. This research achieved the result that relative standard errors were similar between a mobile RDD sample and landline RDD sample though the variance was bigger in the former. Though the combination of mobile RDD and landline RDD is not found to improve the forecast accuracy, it still is expected to have higher reliability for election polls by expanding the population coverage and compensating the weakness of each survey method.
 Keywords
RDD;Mixed mode design;PMLE;
 Language
Korean
 Cited by
1.
Bias caused by nonresponses and suggestion for increasing response rate in the telephone survey on election, Journal of the Korean Data and Information Science Society, 2016, 27, 2, 315  crossref(new windwow)
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