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New Design of Choice Sets for Choice-based Conjoint Analysis
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 Title & Authors
New Design of Choice Sets for Choice-based Conjoint Analysis
Kim, Bu-Yong;
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 Abstract
This article is concerned with choice-based conjoint analysis versus rating-based and ranking-based conjoint analysis. Choice-based conjoint analysis has a definite advantage in that the respondent`s task of choosing the most preferred profile from several competing profiles adequately mimics consumer marketplace behavior. It is crucial to design the choice sets appropriate for the choice-based conjoint. Thus, this article suggests a new method to design the choice sets that are well-balanced. It augments the balanced incomplete block design and then obtains the dual design of the result to accommodate various numbers of profiles. In consequence, the choice sets designed by the new method have the desirable characteristics that each profile is presented to the same number of respondents, and pairs of any two distinct profiles occur together in the same number of choice sets. The balancing of the design increases the efficiency of the conjoint analysis. In addition, the pair-comparison scheme can improve the quality of data through the identification of contradictory responses.
 Keywords
Choice-based conjoint analysis;choice set;balanced incomplete block design;dual design;
 Language
Korean
 Cited by
1.
순위기반 컨조인트분석에서 선호도측정을 위한 새로운 방법,김부용;

응용통계연구, 2014. vol.27. 2, pp.185-195 crossref(new window)
2.
순위기반 컨조인트분석과 선택기반 컨조인트분석의 예측력에 대한 실증적 비교,김부용;

응용통계연구, 2014. vol.27. 5, pp.681-691 crossref(new window)
1.
New Method for Preference Measurement in Ranking-based Conjoint Analysis, Korean Journal of Applied Statistics, 2014, 27, 2, 185  crossref(new windwow)
2.
An Empirical Comparison of Predictability of Ranking-based and Choice-based Conjoint Analysis, Korean Journal of Applied Statistics, 2014, 27, 5, 681  crossref(new windwow)
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