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A Diagnosis of Strategy Execution Ability and Corresponding Measures for Korean Oceanic Shipping Companies
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 Title & Authors
A Diagnosis of Strategy Execution Ability and Corresponding Measures for Korean Oceanic Shipping Companies
Ahn, Ki-Myung; Kim, Myung-Jae;
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 Abstract
This paper aims to diagnose the strategy execution ability and to provide corresponding measures for Korean oceanic shipping companies. The analysis method is the t-test between importance awareness and Corresponding ability for strategy execution diagnosis index(XPP). According to the diagnosed results, the strategy development is unsatisfactory because the strategy implemented does not adhere to concurrent environmental change. Moreover, the execution of the strategy is also unsatisfactory. Therefore, an evaluation shows that there is a need for a SWOT analysis using BSC, an organization structure to strengthen the strategy execution ability and the support from the market condition analysis prediction center.
 Keywords
Shipping Environment Factor;Balanced Score Card;Strategy Execution;Strategy Development;Strategy and Organization Alignment;Operation Plan;Monitoring and Learning;Testing and Adjusting;Key Performance Index;SWOP Analysis;T-Test;Kendall`s Ranking Test;
 Language
English
 Cited by
 References
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