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A Study on the Mitigation Polices for the Negative Effect of Nanotehcnology-applied Products Using Conjoint Analysis
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  • Journal title : Korean Management Science Review
  • Volume 32, Issue 3,  2015, pp.1-12
  • Publisher : The Korean Operations and Management Science Society
  • DOI : 10.7737/KMSR.2015.32.3.001
 Title & Authors
A Study on the Mitigation Polices for the Negative Effect of Nanotehcnology-applied Products Using Conjoint Analysis
Bae, Seoung Hun; Shin, Kwang Min; Lim, Jung Sun; Yoon, Jin Seon; Kang, Sang Kyu; Kim, Jun Hyun; Cho, Su Ji; Lee, Ki-Kwang;
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 Abstract
This study aims to analyze the efficiency of the government policy of Nanotechnology which is expected to minimize nanotechnology`s potential risk, using the methodology of conjoint analysis and market share analysis. The attributes of conjoint analysis were divided into potential risk factor and the policy factor. It was found that the policy factor could alleviate the potential risk, subsequently increasing consumers` utility. Additionally, the government certification was more powerful than the mandatory labelling. The market share also increased in result of the nanotechnology-applied product with the certification or labeling either. The result of this study can be used as a reference to related policy makers in the fields of Nanotechnology.
 Keywords
Conjoint Analysis;Nanotechnology-Applied Products;Mitigation Policy;Consumer Utility;
 Language
Korean
 Cited by
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