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The Effects of Reciprocity and Trust Perception on the Relationship between Corporate Sustainable Management Activities and Corporate Performance
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  • Journal title : Korean Management Science Review
  • Volume 33, Issue 2,  2016, pp.49-64
  • Publisher : The Korean Operations and Management Science Society
  • DOI : 10.7737/KMSR.2016.33.2.049
 Title & Authors
The Effects of Reciprocity and Trust Perception on the Relationship between Corporate Sustainable Management Activities and Corporate Performance
Park, Sang-June; Byun, Ji-Yeon;
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A literature has demonstrated that the three dimensions of corporate sustainable management activities (economic, social, and environmental responsibility) affect corporate performance via reciprocity and trust (expertize-based trust and benevolence-based trust) perception. However, previous studies show some inconsistent results for the effects of reciprocity and trust perception on the relationship between corporate sustainable management activities and corporate performance. Thus, this paper re-analyzes the relationships between the constructs based on various industries and customers. The empirical results can be summarized as follows. Expertise-based trust is affected not by social responsibility and environmental responsibility but economic responsibility.
Corporate Sustainable Management Activities;Reciprocity Perception;Expertise-Based Trust;Benevolence-Based Trust;
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