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A Study on the Trust Tansference and Continuance Intention to Purchase in Offline-Online Multi-Channel Shopping Contexts : Emphasis on the Moderating Effects of Neuroticism
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  • Journal title : Korean Management Science Review
  • Volume 33, Issue 2,  2016, pp.89-115
  • Publisher : The Korean Operations and Management Science Society
  • DOI : 10.7737/KMSR.2016.33.2.089
 Title & Authors
A Study on the Trust Tansference and Continuance Intention to Purchase in Offline-Online Multi-Channel Shopping Contexts : Emphasis on the Moderating Effects of Neuroticism
Jeon, Hyeon Gyu; Lee, Kun Chang;
  PDF(new window)
 Abstract
Recent trends in online commerce shows that multi-channels including offline and online become prevailing as a standard type of channel. However, literature survey revealed that there exist few studies about how an individual negative emotion such as neuroticism affects trust transfer between channels, and usage continuance intention. To fill the research void like this, this study proposes an research model where trust transfer between offline and online channels is included, and neuroticism is also adopted as a moderating variable between trust transfer, satisfaction, and usage continuance intention. Empirical results with valid 406 questionnaires revealed that neuroticism has a negative influence on online commerce users' perceived usage continuance intention.
 Keywords
Multi-Channel;Online Commerce;Neuroticism;Trust Transfer;Usage Continuance Intention;
 Language
Korean
 Cited by
 References
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