JOURNAL BROWSE
Search
Advanced SearchSearch Tips
A Study on e-WOM and Satisfaction of Chinese Online Fashion Product Shoppers in Their 20s
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
A Study on e-WOM and Satisfaction of Chinese Online Fashion Product Shoppers in Their 20s
Xu, Chao; Park, Hye Sun;
  PDF(new window)
 Abstract
This study examined the e-WOM acception and transmission motive of Chinese online fashion product shoppers in their 20s and analyzed the effect of acception and transmission motive factors on acception and transmission behavior. This study investigated the effect of acception and transmission behaviors on purchase satisfaction. Analysis was conducted with data collected from 373 Chinese individuals in their 20s. Data were analyzed with factorial analysis, ANOVA, multiple regression analysis, chi-square test, paired t-test, and Cronbach`s using SPSS 18.0. The results were: 1. The factor analysis of e-WOM acception motive extracted two factors: risk reduction and confidence. The factor analysis of e-WOM transmission motive extracted three factors: Compensation/pleasure, advice, and emotion expression. 2. The two motives of e-WOM acception affected acception behavior. Confidence motive affected acception behavior more than risk reduction motive. The three motives of e-WOM transmission motives affected transmission behavior. Transmission behavior affected by advice, compensation/pleasure, and emotion expression in order of significance. 3. e-WOM acceptance behavior affected purchase satisfaction more than transmission behavior.
 Keywords
e-WOM acceptance motive;e-WOM transmission motive;e-WOM acceptance behavior;e-WOM transmission behavior;Purchase satisfaction;
 Language
Korean
 Cited by
1.
Segmentation of Chinese Fashion Product Consumers according to Internet Shopping Values and Their Online Word-of-Mouth and Purchase Behavior, Fashion & Textile Research Journal, 2016, 18, 3, 317  crossref(new windwow)
 References
1.
Anderson, R. D., Engledow, J. L., & Becker, H. (1979). Evaluating the relationship among attitude toward business, product satisfaction, experience and search effort. Journal of Marketing Research, 16(3), 394-400. crossref(new window)

2.
Baik, S. L. (2005). An exploratory study of motives toward word of mouth activities on the internet. The Korean Journal of Advertising and Public Relations, 7(1), 108-144.

3.
Borgida, E., & Nisbett, R. E. (1977). The differential impact of abstract vs concrete information on decision. Journal of Applied Social Psychology, 7(3), 258-271. crossref(new window)

4.
China apparel market 2014. (2015, February 4). SAMSUNGDESIGNNET. Retrieved June 29, 2015, from http://www.samsungdesign.net/ChinaInfo/IssueReport/content.asp?an=40008&glChk=G&block=0&page=1&cnt=9

5.
Dichter, E. (1966). How word-of-mouth advertising orks. Harvard Business Review, 44(6), 147-166.

6.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38-52. crossref(new window)

7.
Hennig-Thurau, T., & Walsh, G. (2003). Electronic word-ofmouth: Motives for and consequences of reading customer articulations on the internet. International Journal of Electronic Commerce, 8(2), 51-74.

8.
Hong, B. S. (2011). The effects of internet shopping malls attributes on purchase satisfaction, repurchase intention and word of mouth intention of fashion consumer. Journal of the Korean Society of Clothing and Textiles, 35(4), 476-487. crossref(new window)

9.
Hong, B. S., Lee, E. J., & Ma, H. Y. (2009). The effect of merchandise characteristics of internet fashion shopping malls on the shopping values, purchase satisfaction, and repurchase intention of female consumers. Journal of the Korean Society of Clothing and Textiles, 33(11), 1828-1838. crossref(new window)

10.
Hong, H. S. (2012). Motives for reading reviews of apparel product in online stores and classification of online store shoppers. Journal of the Korean Society of Clothing and Textiles, 36(3), 282-296. doi:10.5850/JKSCT.2012.36.3.282 crossref(new window)

11.
Hong, H. S., & Jin, I. K. (2011). An exploratory study of important information on consumer reviews in internet shopping. Journal of the Korean Society of Clothing and Textiles, 35(7), 761-774. crossref(new window)

12.
Hunt, H. K. (1997). CS/D-Overview and future research direction. In H. K. Hunt (Ed.), Conceptualization and measurement of consumer satisfaction and dissatisfaction (pp. 455-488). Cambridge, MA: Marketing Science Institute.

13.
Jang, J. H. (2006). Qualitative study on how purchasing fashion products in online shopping mall influences on consumer's attitude toward purchasing. Unpublished master's thesis, Kookmin University, Seoul.

14.
Jun, J. Y. (2007). A study on online product evaluation in internet shopping malls-Focus on clothing involvement-. Unpublished master's thesis, Ewha Womans University, Seoul.

15.
Kang, M. O., & Lee, S. S. (1998). Consumer satisfaction according to consumer's information search element. Journal of the Korean Economics Association, 36(5), 29-46.

16.
Kim, C. H. (2010). A study on the online words of mouth behavior:Structual analysis of the online WOM information searching, website visit, purchase and WOM information delivery. Journal of Distribution and Management Research, 13(5), 55-75. crossref(new window)

17.
Kim, E. Y. (2010). The effect of ambivalent shopping value on online word-of-mouth and purchase behavior of fashion products. Unpublished master's thesis Konkuk University, Seoul.

18.
Kim, K. J., Lee, K. D., & Kim, J. W. (2007). The effect of SCM and online word of mouth of internet shopping mall on customer satisfaction: An integrative approach. The e-Business Studies, 8(1), 131-153. crossref(new window)

19.
Kim, S. H. (2010). Online word-of-mouth: Motivation for writing product reviews on internet shopping sites. Journal of Fashion Business, 14(2), 81-94.

20.
Kim, S. H., & Park, K. H. (2010). The relationships of shopping orientation, price perception, and purchase satisfaction of internet buying agent service users. Journal of the Korean Society for Clothing Industry, 12(4), 45-48.

21.
Kim, S. L. (2002). Study of consumer information search and satisfaction in e-commerce. Unpublished master's thesis Ewha Womans University, Seoul.

22.
Kim, S. R., Jo, S. K., Gao, Y., & Lee, H. H. (2014). The effect of consumer characteristics, awareness of korean fashion brands, and satisfaction with Korean fashion products on word of mouth (WOM) experiences and behavior-Focusing on Chinese students in Korea-. Journal of the Korean Society of Clothing and Textiels, 38(2), 216-230. doi:10.5850/JKSCT.2014.38.2.216 crossref(new window)

23.
Kim, Y. G. (1993). A study on consumer information search and consumer satisfaction according to product characteristics. Journal of Korean Home Management Association, 11(1), 12-21.

24.
Lee, E. J., & Hong, B. S. (2006). The effect of service quality estimation and perceived risk on purchase intention and satisfaction of the fashion merchandise to internet shopping malls. Journal of the Korean Economics Association, 44(5), 79-87.

25.
Lee, E. J., & Shim, W. S. (2007). An empirical study on WOM effects in on-line: A comparative study on market and early adopter. International Commerce and Information Review, 19(4), 63-79.

26.
Lee, I. K., & Rhee, K. C. (1992). A study on amount of information search and consumer's past-purchase satisfaction according to consumer information sources. Journal of Korean Home Management Association, 10(1), 27-42.

27.
Lee, S. H., & Choi, E. H. (2009). A comparison analysis of brand attitudes and brand equity on on-line postscripts. Journal of the Korean Society of Design Culture, 15(3), 300-308.

28.
Lee, S. J., & Shin, S. Y. (2014). The effect of purchase reviews of intermet shopping mall on benefits sought of sales promotion, fashion customer's purchase satisfaction, repurchase intention, and word-of-mouth intention. Fashion and Textiles Research Journal, 16(1), 79-90. doi:10.5805/SFTI.2014.16.1.79 crossref(new window)

29.
Maslow, A. H. (1987). Motivation and personality (3rd ed.). New York, NY: Harper & Row.

30.
New Retail in China. (2013, April 29). SAMSUNGDESIGNNET. Retrieved January 8, 2014, from http://www.samsungdesign.net/ChinaInfo/IndustryWatch/Retail/List.asp?an=22044&keyword=new+retail+in+china

31.
Nyer, P. U., & Gopinath, M. (2005). Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment. Psychology and Marketing, 22(12), 937-953. crossref(new window)

32.
Oberndorf, S. (2000). When is a virus a good thing? Catalog Age, 17(1), 43-44.

33.
Oliver, R. L. (1981). Measurement and evaluation of satisfaction process in retail setting. Journal of Retailing, 57(3), 25-48.

34.
Park, K. Y., & Ryu, G. S. (2011). The impact of word-of-mouth transmission on communicator's affective responses: The role of word-of-mouth valence and motive. Journal of Consumer Studies, 22(4), 77-101.

35.
Park, S. Y., & Park, E. J. (2010). Effects of consumer innovativeness, shopping mall attributes, and satisfaction on eloyalty for fashion products. Journal of the Korean Society of Clothing and Textiles, 34(5), 765-774. crossref(new window)

36.
Schindler, R. M., & Bickart, B. (2005). Published word of mouth: Referable, consumer-generated information on the Internet. In C. P. Haugtvedt, K. A. Machleit, & R. F. Yalch (Eds.), Online consumer psychology: Understanding and influencing consumer behavior in the virtual world (pp. 35-61). Mahwah, NJ: Lawewnce Erlbaum Associates.

37.
Shin, H. K., & Hwang, J. S. (2010). The effect of fashion leadership on word of mouth communications on the internet. Journal of the Korean Society of Clothing and Textiles, 34(8), 1242-1252. crossref(new window)

38.
Shin, S. W. (2005). A study on motivation of on-line word of mouth activity. Unpublished master's thesis, Ajou University, Suwon.

39.
Song, S. J. (2005). The effect of word-of-mouth communication of the internet on fashion goods purchase. Unpublished master's thesis, Konkuk University, Seoul.

40.
Song, S. J., & Hwang, J. S. (2007). The effect of online wordof-mouth on fashion involvement and internet purchase behavior. Journal of the Korean Society of Clothing and Textiles, 31(3), 410-419. crossref(new window)

41.
Statistical report on internet development in China. (2014, July). CNNIC. Retrieved October 14, 2015, http://www1.cnnic.cn/IDR/ReportDownloads/201411/P020141102574314897888.pdf

42.
Tax, S. S., Brown, S. W., & Chandrashekaran, M. (1998). Customer evaluations of service complaint experiences: Implications for relationship marketing. Journal of Marketing, 62(2), 60-76. crossref(new window)

43.
The growing e-commerce market in China. (2013, December 24). SAMSUNGDESIGNNET. Retrieved January 8, 2014, from http://www.samsungdesign.net/ChinaInfo/IndustryWatch/Retail/List.asp?an=22046&keyword=the+growing+e%2Dcommerce+market+in+china

44.
Xu, C., & Park, H. S. (2014). The effects of risk perception on e-WOM in internet shopping of Chinese consumers in their 20s. Journal of the Korean Society of Clothing and Textiles, 38(5), 690-704. doi:10.5850/JKSCT.2014.38.5.690 crossref(new window)

45.
Zhou, R., Lee, J. Y., & Park, J. O. (2013). Apparel purchase behaviors of Korean and Chinese consumers according to internet shopping orientation. Journal of the Korea Fashion and Consumer Design Association, 15(3), 51-67.

46.
알리바바, 징동 등 잇따라 '한국관' 개설해 [Alibaba, Jingdon etc. opened 'Korean Pavilion' one after another]. (2015, May 21). Kotra globalwindow. Retrieved May 27, 2015, from http://www.globalwindow.org/gw/overmarket/GWOMAL020M.html?BBS_ID=10&MENU_CD=M10103&UPPER_MENU_CD=M10102&MENU_STEP=3&ARTICLE_ID=5028795&ARTICLE_SE=20302

47.
알리바바 티몰 '한국관' 개설, 한국 기업 중국진출... 한국인인턴도 채용 '우와!' [Alibaba T-mall opened 'Korean Pavilion', Korea enterprises entered in China…Korean intern adopted 'Wow!']. (2015, May 19). MBM. Retrieved June 30, 2015, from http://mbn.mk.co.kr/pages/news/newsView.php?news_seq_no=2355596

48.
중국 온라인 쇼핑 동향과 새로운 변화 [China's online shopping trends and new changes]. (2014, April). Samjong KPMG ERI. Retrieved May 26, 2015, from https://www.kpmg.com/KR/ko/IssuesAndInsights/Articles-And-Publications/ERI-Publications/IssuesMonitor/Documents/IssueMonitorChinaOnline.PDF

49.
중국 온라인쇼핑 시장현황과 히트상품 분석 [Status of China's online shopping market and selling products analysis]. (2013, July 31). Kotra globalwindow. Retrieved January 28, 2014, from http://www.globalwindow.org/gw/publishdata/GWPDIN020M.html?BBS_ID=30&MENU_CD=M10503&UPPER_MENU_CD=M10501&MENU_STEP=2&ARTICLE_ID=5005956

50.
중국의 역(逆)직구족을 잡아라 [Catch the Chinese cross border e-commerce people]. (2014, September 22). SAMSUNGDESIGNNET. Retrieved June 29, 2015, from http://www.samsungdesign.net/ChinaInfo/IssueReport/content.asp?an=40008&glChk=G&block=0&page=1&cnt=9