Advanced SearchSearch Tips
Fashion Industry System and Fashion Leaders in the Digital Era
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
Fashion Industry System and Fashion Leaders in the Digital Era
Joo, Shinyoung; Ha, Jisoo;
  PDF(new window)
This study examines the digital era`s fashion system and defines fashion leaders in the system. The study was based on a theoretical review and a research survey to verify the theoretical findings. The results are follows. The critical changes in the fashion system are expansion, cyclical direction and closer distance between producer and consumer. By inflow of media to a new channel, a layer of consumers was extended and the range of celebrities participating in the fashion industry has expanded dramatically. Simultaneously with the change from vertical communication to cyclical and interactive, the direction of communication was re-routed through diverse media. Crowd sourcing activated through two-way communication service has increased consumer opportunities to participate in production and consumption. Fashion leaders have changed significantly under this new system. The range of celebrities participating in the fashion system has increased and different fashion leaders have appeared. An interactive and cyclical fashion system has been established through media innovation; consequently, the influential power of celebrities and individuals for direct participation in the fashion system directly has increased significantly.
Digital era;Fashion system;Fashion leader;
 Cited by
Baik, Y. J., & Lee, Y. (2009). 패션산업의 이해 [The understanding of fashion industry]. Seoul: Korea National Open University Press.

Choi, Y. S. (2010). 어린이 카네기 리더십(미래를 바꾼다) [Children carnegie leadership (Changes the future)]. Seoul: Daekyo Book.

Craik, J. (1994). The face of fashion: Cultural studies in fashion (1st ed.). London: Routledge.

Engholm, I., & Hansen-Hansen, E. (2014). The fashion blog as genrebetween user-driven bricolage design and the reproduction of established fashion system. Digital Creativity, 25(2), 140-154. doi:10.1080/14626268.2013.814148 crossref(new window)

Entwistle, J. (2000). The fashioned body: Fashion, dress and modern social theory (1st ed.). Cambridge: Polity Press.

Fashion system. (n.d.). Encyclopaedia Britannica. Retrieved September 10, 2014,

Hamilton, J. A. (1997). The macro-micro interface in the construction of individual fashion forms and meanings. Clothing and Textile Research Journal, 15(3), 164-171. doi:10.1177/0887302X9701500306 crossref(new window)

Hong, I. S., Lee, B. R., Oh, J. Y., Lim, J. E., & Roh, S. Y. (2011). An exploratory study on the configuration and characteristics of fashion power blogs as a source of information. The Research Journal of the Costume Culture, 19(5), 1031-1048. crossref(new window)

Jang, E. Y. (2008). Fashion retailing and marketing (1st ed.). Seoul: Kyohakyunkusa.

Jeon, K. S. (2000). The Interrelationship among fashion leadership, use of fashion information and apparel shopping behavior of middle- and high-school male students (Part I). Journal of the Korean Society of Clothing and Textiles, 24(5), 675-685.

Jin, K. O. (2013a, July 26). [진경옥의 시네마 패션 스토리] (3) 엘리자베스: 더 골든 에이지 [[Jin kyung ok's cinema fashion story] (3) Elizabeth: The Golden Age]. Busanilbo. Retrieved May 13, 2014, from

Jin, K. O. (2013b, September 27). [진경옥의 시네마 패션 스토리] (11) 마리 앙투아네트 [[Jin kyung ok's cinema fashion story] (11) Marie Antoinette]. Busanilbo. Retrieved May 13, 2014, from

Jung, I. H. (2012). A case study on brand identity of SPA fashion brand and collaboration. Unpublished master's thesis, Chung-Aang University, Seoul.

Kaiser, S. B. (1997). The social psychology of clothing: Symbolic appearances in context (2nd ed.). New York, NY: Fairchild Publications.

Kawamura, Y. (2004). The Japanese revolution in Paris fashion. Oxford: BERG.

Kawamura, Y. (2005). Fashion-oloy: An introduction to fashion studies (1st ed.). London: Bloomsbury Academic.

Kean, R. C. (1997). The role of the fashion system in fashion change: A response to the Kaiser, Nnagasawa, and Hutton model. Clothing and Textiles Research Journal, 15(3), 172-177. doi:10.1177/0887302X9701500307 crossref(new window)

Kim, J. H. (1988). A study on clothing purchase decision process by fashion leadership. Unpublished master's thesis, Ewha Womans University.

Kim, M. J. (2008). Web 2.0 based internet business model analysis and suggestions. Unpublished master's thesis, University of Incheon, Incheon.

Kim, M. J., Choy, H. S., Kim, Y. H., Ha, J., Choi, S. H., & Koh, H. J. (2010). 서양패션 멀티콘텐츠 [Western fashion multi-contents]. Seoul: Kyomunsa.

Kim, S. M., & Kim, Y. K. (2013). Innovations in brand communication based on the spread of digital fashion films-Focusing on fashion shows and digital media-. Journal of the Korean Society of Fashion Design, 13(1), 129-140.

Ko, Y. H., & Kwak, T. G. (2011). A study on the wannabe phenomenon of celebrity fashion. Journal of the Korean Society of Fashion Design, 11(1), 17-36.

Ko, Y. J. (2009). The subjects of cultural power and fashion system in modernism, post-modernism, and new media societies. Unpublished doctoral dissertation, Seoul National University, Seoul.

Lee, J. E. (2014, July 25). [Insight] 명품 버버리, 패션쇼 끝나면${\cdots}$바로 맞춤제작 들어간다 [[Insight] Burberry, begins custom-made production${\cdots}$after fashion show]. MK The Biz Times. Retrieved November 24, 2014, from

Lee, J. H. (2013). The study of trend leaders' fashion and beauty style on 20th centuries' Hollywood films. Unpublished doctoral dissertation, Seo Kyeong University, Seoul.

McCracken, G. (1986). Culture and consumption: A theoretical account of the structure and movement of the cultural meaning of consumer goods. Journal of Consumer Research, 13(1), 71-84. doi:10.1086/209048 crossref(new window)

McGarry, M. (2010, September 13). Crowdsourcing hits the fashion industry with style. Accessory Wholesale INC. Retrieved September 28, 2014, from

Oliver, W. (2012). Style feed: The world's top fashion blogs. London: Prestel.

Paik, H. C. (2007). 글로벌 리더: 세계무대를 꿈꾸는 젊은이들이 알아야 할 아홉 가지 원칙 [Global leader: Nine principles need to know young people who dream of the world stage]. Paju: Sallim.

Park, D. J. (1997). 사회혁명으로서의 정보혁명: 정보사회의 권력관계 변화분석 [Information revolution as social revolution: analysis on the change in the power relation of information society]. The Community for the Korean Political Studies, 2, 269-298.

Park, H. J., & Kim, H. J. (2004). Cultural and consumption values in the Korean fashion industry: Integrating macro-level perspectives of fashion system in marketing and clothing areas. Journal of the Korean Society of Clothing and Textiles, 28(1), 1-11.

Rifkin, J. (2012). The third industrial revolution (J. H. Ahn, Trans.). Seoul: Minumsa. (Original work published 2011)

Rocamora, A. (2011). Personal fashion blogs: Screens and mirrors in digital self-portraits. Fashion Theory, 15(4), 407-424. doi:10.2752/175174111X13115179149794 crossref(new window)

Solomon, M. R. (2002). Consumer behavior: Buying, having, and being. Upper Saddle River, NJ: Prentice Hall.

Sproles, G. B. (1981). Analysing fashion life cycles-Principles and perspectives. Journal of Marketing, 45(4), 116-124. doi:10.2307/1251479 crossref(new window)

Suh, S. E. (2014a). Men's ego-images represented on the fashion blogs in web 2.0 era. The Research Journal of the Costume Culture, 22(5), 760-775. doi:10.7741/rjcc.2014.22.5.760 crossref(new window)

Suh, S. E. (2014b). Representation forms of personal style on the fashion blogs. Fashion & Textile Research Journal, 16(5), 689-697. doi:10.5805/SFTI.2014.16.5.689 crossref(new window)

You, Y. M. (2014, November). 가격, 상품구색, 온-오프라인 융합으로 통일하라 [Unite by combining price, item coordinating and on-off line]. Retail Magazine. Retrieved November 31, 2014, from

2014 패션산업 10대 뉴스 [2014 fashion industry big 10 news]. (2014, December 8). ITN. Retrieved December 12, 2014, from