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The Study on Social Capital and Community Sense Formation for the Sustainability of Fashion Social Enterprises
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  • Journal title : Fashion business
  • Volume 19, Issue 5,  2015, pp.157-174
  • Publisher : The Korean Society of Fashion Business
  • DOI : 10.12940/jfb.2015.19.5.157
 Title & Authors
The Study on Social Capital and Community Sense Formation for the Sustainability of Fashion Social Enterprises
Na, Younkue;
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 Abstract
This research intends to observe the effects of social capital regarding fashion social enterprises on the community sense of participating consumers, and verify the relationship of the effects that such social capital and community sense have on sustainability formation variable(shared values, suitability of values, behavioral flow, cognitive belief and long-term relationship orientation) of social enterprises. For such analysis, a sample of 400 consumers with experience of purchasing products of fashion social enterprises more than once was utilized, and path analysis was conducted utilizing AMOS 20.0. As a result of this research, first, information sharing, social participation among the characteristic factors of social enterprises' social capital had a meaningful impact on shared values, and self-pursuit and significance meaningfully affected the suitability of values. Second, mutual influence, sense of belonging, satisfaction of needs and emotional bond among the characteristic factors of community sense between social enterprises and consumers meaningfully affected shared values, whereas mutual influence, sense of belonging and emotional bond substantially influenced suitability of values. Third, shared values and suitability of values affected the relationship between behavioral flow and cognitive trust, and behavioral flow and cognitive trust both had meaningful impact on long-term relationship orientation.
 Keywords
fashion social enterprises;social capital;community sense;sustainability;
 Language
Korean
 Cited by
1.
A Study of Measures for Sustainability of Ethical Fashion Social Enterprises - Focusing on Seoul -, Journal of the Korean Society of Costume, 2016, 66, 7, 192  crossref(new windwow)
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