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Political image of women presidents and the phenomenon of fashion politics -A Study on Cristina Fernández de Kirchner-
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  • Journal title : Journal of Fashion Business
  • Volume 19, Issue 5,  2015, pp.17-33
  • Publisher : The Korean Society of Fashion Business
  • DOI : 10.12940/jfb.2015.19.5.17
 Title & Authors
Political image of women presidents and the phenomenon of fashion politics -A Study on Cristina Fernández de Kirchner-
Kim, Mikyung;
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The purpose of this study was to evaluate the role of political image and the phenomenon of fashion politics on the style of women presidents, with focus on the President of Argentina, Cristina Fernandez de Kirchner. The results of the study were as follows. First, the political image of President Cristina Fernandez is identified with the second image of Eva Peron and Kirchnerismo, in terms of political issues. Second, fashion style includes the power and sexy images of glamour style that emphasizes the body line of suits and dress form. Vivid colors and black fashion reflects the Kirchner government`s charisma and identity. Fernandez`s iconic Rolex watches, expensive jewelry, and luxury accessories such as brooches that replicate Eva Peron`s brooch were instrumental in forming a second image of Eva Peron. Third, the phenomenon of fashion politics appeared to equate the phenomenon of recreating the image of Eva Peron with displays of power and wealth for the successor to Kirchnerismo.
the women present;political image;fashion politics;
 Cited by
IMF 총재 크리스틴 라가르드의 패션 스타일에 나타난 파워 드레싱 특성,김미경;

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