JOURNAL BROWSE
Search
Advanced SearchSearch Tips
An Analysis of Menswear Brands in the Current Domestic Fashion Market
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
  • Journal title : Fashion business
  • Volume 19, Issue 6,  2015, pp.101-111
  • Publisher : The Korean Society of Fashion Business
  • DOI : 10.12940/jfb.2015.19.6.101
 Title & Authors
An Analysis of Menswear Brands in the Current Domestic Fashion Market
Jang, Eunyoung;
  PDF(new window)
 Abstract
This study aims to analyze the current state of menswear in the domestic fashion market and the trend of new menswear brands. In addition to this, a comparative analysis of domestic and foreign menswear brands will be done to provide baseline data for the domestic brands in regards to strategic direction in the coming years. The study used reports published by Samsungdesign.net, which provided trends of 110 new brands from 2005 to 2014, in order to analyze the trends of new menswear brands launched during that period. Menswear brand information in the Korean Fashion Brand Annual, of which there were 168, were utilized to research the current state of the brands in the domestic market. As a results, menswear is expected to become more sensitive to trends and designs thanks to steady launchings of menswear brands within character casual zoning for the past 10 years and active brand launchings within contemporary zoning in the last 5 years. Also, as more brands are targeting men in their 20's as their main customers, it suggests that menswear brands are striving for a younger mindset. In terms of pricing, prestige and budget line launchings they seem to be dwindling, while bridge brands are increasing. This shows that customers are demanding luxury items at a reasonable price. Since there are higher ratio of foreign brands in dress shirts and contemporary zoning, domestic brands need to develop and produce more high quality clothes within these zonings.
 Keywords
Current State of the Menswear Market;Trends of New Menswear Brand;Brand Characteristics;
 Language
English
 Cited by
 References
1.
Generation replacement of men's wear market(2013), Apparelnews, Retrieved August 14, 2014, from http://www.apparelnews.co.kr

2.
Jang, E. (2013). Fashion retail & marketing. Seoul: Gyohak Yeongusa.

3.
Lee, S (2006). A study on Consumer's Behavior for Men's Fashion Planning of Twenties-Forties, (Unpublished master's thesis) Kyunghee University, Seoul, Korea.

4.
Reorganization of men's wear market(2013) Apparelnews, Retrieved August 14, 2014, from http://www.apparelnews.co.kr

5.
Shin, K (2005). Strategies of Positioning and Repositioning of Men's Apparel Brands, (Unpublished master's thesis), Jungang University, Seoul, Korea.

6.
Yang, S (2014). A Study on the VMD Survey of Man's Wear Brand, (Unpublished master's thesis), Kyunghee University, Seoul, Korea.

7.
05/06-14/15 Fashion Market Analysis, Retrieved July 4, 2015, from http://samsungdesign.net/Market/MarketReport/content.asp?an=0065&glchk=...

8.
2005-2015 Fashion Market Analysis, Retrieved September 25, 2015, from http://samsungdesign.net/Market/MarketReport/content.asp?an=40149&glchk=...

9.
2013 F/W-2005 S/S new brand trends, Retrieved August 14, 2014, from http://samsungdesign.net/Market/MarketReport/content.asp?an=6095&conn_seq...

10.
2014 F/W new brand trends, Retrieved August 14, 2014,, from http://samsungdesign.net/Market/MarketReport/content.asp?an=6093&conn_seq...

11.
2014 S/S new brand trends, Retrieved August 14, 2014, from http://samsungdesign.net/Market/MarketReport/content.asp?an=6094&conn_seq...

12.
2014/2015 The Korean Fashion Brand Annual(2014), Apparel News, 207-248.

13.
2015 Prospect and counter strategy by clothing types, Retrieved September 25 from http://samsungdesign.net/include/report_print.asp?tablename=MarketReport