Advanced SearchSearch Tips
A Cross-cultural study of Body Image Perceptions between Korean and British University Students
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
  • Journal title : Fashion business
  • Volume 19, Issue 6,  2015, pp.14-27
  • Publisher : The Korean Society of Fashion Business
  • DOI : 10.12940/jfb.2015.19.6.14
 Title & Authors
A Cross-cultural study of Body Image Perceptions between Korean and British University Students
Kim, Bu-Yong; Lee, Seunghee;
  PDF(new window)
This study explores the comparison of body image, body satisfaction, and clothing behaviors between Korean and British young women. Body image was measured by two methods: visual and verbal. For the data analysis, the Statistical Package for Social Science (SPSS) Version 16.0 for Windows was used to provide descriptive statistics, an independent sample t-test, and paired sample t- tests were applied in this study. Our results show that Korean and British female college students perceived ideal-body images that were smaller than their self defined body images. The ideal and self-images were significantly different in both groups. Both groups were dissatisfied with their own body size. The study was limited to a small sample size. Future studies using more participants from a more diverse age group and ethnic groups are recommended. The study will help marketers and retailers develop new products and new markets aimed at Korean and British women related to body image and body satisfaction.
Cross-culture;body image;Korean body image;Britain body image;
 Cited by
Ansari, W. E., Clausen, S. V., Mabhala, A., & Stock, C. (2010). How do I look? Body image perceptions among University students from England and Denmark. International Journal of Environmental Research and Public Health, 7, 583-595. crossref(new window)

Beck, S.B., Ward-Hull, C. I., & McLear, P. M. (1976). Variables related to women's somatic preferences of the male and female body. Journal of Personality and Social Psychology, 34, 1200-1210. crossref(new window)

Borland, H., & Akram, S. ( 2007). Age is no barrier to wanting to look good: women on body image, age and advertising. Qualitative Market Research, An International Journal, 10(3), 310-333. crossref(new window)

Cash, T. & Pruzinsky, T. (1990). Body Images. NY.: Guilford Press.

Cash, T. (1994). Body image attitudes: evaluation investment and affect. Perceptual and motor skill, 78, 1168-1170. crossref(new window)

Douglas, M. (1973). Natural symbols. London: The Cresset press.

Druxman, L. (2003). The body image we see and feel: the latest research on how body image is felt by children, men and ethnic groups. IDEA Health & Fitness Source, 21(10), 40- 47.

Forbes, G. B., Adams-Curtis, L. E., Rade, B., & Jaberg, P. (2001). Body dissatisfaction in women and men: The role of gender-typing and self-esteem. Sex Roles, 44, 461-484. crossref(new window)

Gillen, M. M., & Lefkowitz, E. S. (2006). Gender role development and body image among male and female first year college students, Sex Roles, 55, 25-37. crossref(new window)

Goswami, Sachdeva, & Sacheva (2012). Body image satisfaction among female college students. Industrial Psychiatry Journal, 21(2), 168-172 crossref(new window)

Han, M. (2000). A study on the effects of processing of thin promoting TV messages on college females' body satisfaction and dieting behaviors. Korea Media Report, 14(3), 291-317.

Jung, J. & Lee, S-H. (2006). Cross-cultural comparisons of appearance self-schema, body image, self-esteem, and dieting behavior between Korean and U.S. Women. Family and Consumer Science Research Journal, 34(4), 350-365. crossref(new window)

Kronenfeld, L. W., Reba-Harrelson, L., Von Holle, A., Reyes, M. L., & Bulik, C. M. (2010). Ethnic and racial differences in body size perception and satisfaction. Body Image, 7, 131-136. crossref(new window)

Labat, K. L. & DeLong, M. R. (1990). Body cathexis and satisfaction with fit of apparel. Clothing and Textiles Research Journal, 8(2), 43-48. crossref(new window)

Lee, S-H. & Rudd, N. (1999). Beneath the skin: a cultural comparison of cosmetic surgery and body image among Korean and American females. The International Journal of Costume Cultural, 2(1), 21-30.

Lee, S-H., Rudd, N.A., & Kim, J. (2001). Body image I: A comparison of ideal beauty, body image, and appearance management behaviors among Korean and American Women. Journal of the Korean Society of Clothing and Textiles, 25(5), 969-980.

Lee, S., Ulrich, P.V., & Connell, L.J. (2006). Body image perceptions of adolescent daughters and their mothers in U.S.. Journal of the Korean Society of Clothing and Textiles, 30(12), 1714-1722.

Nam, Y. J. & Lee, S.H. (2001). Comparison of perceived body size and actual body size between Korean and American college women. Journal of the Korean Society of Clothing and Textiles, 25(4), 764-772. .

Lee, S., Ulrich, P.V., & Connell, L.J. (2006). Body image perceptions of adolescent daughters and their mothers in U.S.. Journal of the Korean Society of Clothing and Textiles, 30(12), 1714-1722.

Powell, A. D., & Kahn, A. S. (1995). Racial differences in women's desire to be thin. International Journal of Eating Disorders, 17, 191-195. crossref(new window)

Rosenberg, M. (1965). Society and the adolescent self-image. Princeton, NJ: Princeton University Press

Seong, N., & Choi, S. (2011). The relationships between body image and total fashion image. Journal of the Korean society of design culture, 17(2), 244-251.

Showers, C. J., & Larson, B. E. (1999). Looking at Body Image: The Organization of Self? Knowledge About Physical Appearance and Its Relation to Disordered Eating. Journal of personality, V (67), 659-700.

Stunkard, A. J., Sorensen, T., & Schulsinger, F. (1983). Use of the Danish Adoption Register for the study of obesity and thinness. In S. Kety (Ed.). The Genetics of neurological and psychiatric disorders (pp. 115-120). New York: Raven Press.

Swami, V., & Barrett, S. (2011). British men's hair color preferences. Scandinavian Journal of Psychology, 52, 595-600. crossref(new window)

Thompson, M. A., & Gray, J. J. (1995). Development and validation of a new body-image assessment scale. Journal of personality assessment, 64, 258-269. crossref(new window)

Thompson, J. K., Heinberg, L. J., Altabe, M., & Tantleff-Dunn, S. (1999).Exacting beauty: Theory, assessment, and treatment of body image disturbance. American Psychological Association.

Wardle, J., Bindra, R., Fairclough, B., & Westcombe, A. (1993). A culture and body image: body perception and weight concern in young Asian and Caucasian British women. Journal of Community Applied Social Psychology, 3, 173-181. crossref(new window)

Wildman, R. W., & Wildman, R. W. (1976). Note on males' and females' preferences for opposite-sex body parts, bust size, and bust-revealing clothing, Psychological Reports, 38, 483-486.