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The Color Characteristics and Image of the Olympic Host Country`s Uniforms
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  • Journal title : Journal of Fashion Business
  • Volume 20, Issue 1,  2016, pp.115-126
  • Publisher : The Korean Society of Fashion Business
  • DOI : 10.12940/jfb.2016.20.1.115
 Title & Authors
The Color Characteristics and Image of the Olympic Host Country`s Uniforms
Lim, Songmi; Lee, Misuk;
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Today the Olympics are considered representative of a culture that symbolizes the country`s image and cultural specificity, and important colors act as effective means of Olympics marketing. Each color is unique to the natural environment and cultural heritage is one of the languages of each country, region or community and it symbolizes. Hence, the purpose of this study was to examine the color and to view the color image displayed on Olympic uniforms based on the national color sensibility. After analyzing the color image of the Olympic athletes, including six kinds of uniforms and operational personnel, a cool casual/casual image is created more frequently, followed by a modern, gorgeous, dynamic, elegant/chic, dandy/classic image. The uniform color is consistent with the national image and the theme of the Pyeongchang Olympics is to enhance the country`s competitiveness by widely promoting the national image of Korea around the world. Furthermore, it is necessary to provide the empirical basis for creating the 2018 Pyeongchang Winter Olympic uniforms.
color;color image;national image;olympic;uniform;
 Cited by
건곤감리와 태극문양을 활용한 올림픽 유니폼 디자인 연구 -개막식 유니폼을 중심으로-,김은덕;이인성;

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