JOURNAL BROWSE
Search
Advanced SearchSearch Tips
The Color Characteristics and Image of the Olympic Host Country`s Uniforms
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
  • Journal title : Fashion business
  • Volume 20, Issue 1,  2016, pp.115-126
  • Publisher : The Korean Society of Fashion Business
  • DOI : 10.12940/jfb.2016.20.1.115
 Title & Authors
The Color Characteristics and Image of the Olympic Host Country`s Uniforms
Lim, Songmi; Lee, Misuk;
  PDF(new window)
 Abstract
Today the Olympics are considered representative of a culture that symbolizes the country`s image and cultural specificity, and important colors act as effective means of Olympics marketing. Each color is unique to the natural environment and cultural heritage is one of the languages of each country, region or community and it symbolizes. Hence, the purpose of this study was to examine the color and to view the color image displayed on Olympic uniforms based on the national color sensibility. After analyzing the color image of the Olympic athletes, including six kinds of uniforms and operational personnel, a cool casual/casual image is created more frequently, followed by a modern, gorgeous, dynamic, elegant/chic, dandy/classic image. The uniform color is consistent with the national image and the theme of the Pyeongchang Olympics is to enhance the country`s competitiveness by widely promoting the national image of Korea around the world. Furthermore, it is necessary to provide the empirical basis for creating the 2018 Pyeongchang Winter Olympic uniforms.
 Keywords
color;color image;national image;olympic;uniform;
 Language
Korean
 Cited by
1.
A Study on the Uniform Design for the Olympics Using Geongongamli and the Taegeuk Symbol -Focused on the Uniform for the Opening Ceremony-, Journal of the Korean Society of Clothing and Textiles, 2016, 40, 6, 1062  crossref(new windwow)
 References
1.
Communicate glance: pictograms cover public.(2010). Retrieved from http://www.designdb.com/dtrend/trend.r.asp?pkid=8887&menupkid=244

2.
Donnelly, P., & Donnelly, M. K. (2013). The London 2012 Olympics : A gender equality audit. Centre for Sport Policy Studies Research Reports. University of Toronto. 3.

3.
Yang, Y. (2000, September 20). I need help, find a yellow sleeves. http://blog.naver.com/2008anycall?Redirect=Log&logNo=10033553531

4.
Jung, H. (2009). Sportive look design development for sposumer generation. (Unpublished master's thesis). Ewha Womans University, Seoul, Korea.

5.
Kang, H. (1988). Study of uniform planning and design method : In case of image programme for games of the xxivth olympiad Seoul 1988. (Unpublished master's thesis). Ewha Womans University, Seoul, Korea.

6.
Kim, M., & Park, H. (2011). Make up culture and image of Korean women in the late of 20th centry. Journal of Business Research, 15(4), 67-86.

7.
Kim, S. (1998). A study of the structure of clothing consumption values and the relation between clothing consumption values and clothing involvement and fashion leadership (Unpublished doctoral dissertation). Ewha Womans University, Seoul, Korea.

8.
Kim, Y. (2011). National Culture Branding. Seoul: Seesawbooks'.

9.
Kwon. H. (1982). Study of the olympic uniform in Korea (Unpublished master's thesis). Ewha Womans University, Seoul, Korea.

10.
Lee, A. (2004). Ways to maximize the effect of the Olympic games. Seri Information, 463, 3-5.

11.
Lee, M., & Lim, S. (2004). A comparative study on the color features and images of professional football uniforms in Korea and foreign leagues. Journal of the Korean Society of Costume, 64(3), 108-125.

12.
Lim, J. (2005). Study on design of uniforms for athletes in the olympics in which a national image is expressed : Focused on the Olympics in Athens. (Unpublished master's thesis). Hongik Womans University, Seoul, Korea.

13.
Lim, S., & Lee, M. (2013). A study on visual identity of professional baseball uniforms in Korea, America, and Japan: Focused on Color. Journal of Fashion Business. 17(2). 117-135. crossref(new window)

14.
Park, H. (1985). A study on the color of opening ceremony uniform in '84 Olimpic Games. Journal of Industrial Technology, 4, 141-148.

15.
Roche, M. (1994). Olympic and sport mega-events as media-events. Sixth International Symposium for Olympic Research, 1-12.

16.
Russian President Vladimir Putin, Homosexuals, you will feel "comfortable" in Sochi Olympics. (2013). Retrieved from http://mitr.tistory.com/1427

17.
Shim, W., & Park, G. (2008). Feasibility study for Busan, the 2020 summer olympics bid and case study on the successful host. KCTI, 1-29.