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Analysis on Factors Influencing Foreign Chinese Students` Off-Campus Restaurant Satisfaction
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 Title & Authors
Analysis on Factors Influencing Foreign Chinese Students` Off-Campus Restaurant Satisfaction
Bae, Hyun-Joo; Boo, Goun;
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 Abstract
The objectives of this study were to evaluate the gap between perceived importance and performance of foreign Chinese students` off-campus restaurants selection attributes and to analyze the factors affecting their satisfaction with off-campus restaurants. All statistical analyses were conducted using the SPSS package program (ver. 20.0). In summary, Importance-Performance Analysis results indicated that `price propriety`, `ventilation of dining room` and `friendliness of employees` were key aspects that should be reinforced by off-campus restaurant managers. Additionally, exploratory factor analysis on the validity of the 23 attributes of off-campus restaurant selection resulted in the identification of 5 factors including `food quality and price`, `physical environment and value`, `service environment`, `service quality`, and `convenience and cleanness`. According to the results of multiple regression analysis, `service quality`, `service environment`, `food quality and price`, and `physical environment and value` had significantly positive effects on overall satisfaction. In conclusion, in order to increase customer satisfaction among Chinese students, off-campus restaurant managers should improve not only the quality of service and food, but also the physical and service environment.
 Keywords
off-campus restaurant;Chinese student;Important-Performance Analysis;service quality;satisfaction;
 Language
Korean
 Cited by
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