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The Effects of Quality Attributes on Customers` Satisfaction and Revisit Intention in the Ethnic Restaurant
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 Title & Authors
The Effects of Quality Attributes on Customers` Satisfaction and Revisit Intention in the Ethnic Restaurant
Choi, Soo Ji;
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 Abstract
Purpose: This study examined the influence of restaurant quality attributes on customers` satisfaction and their intention to revisit by investigating the moderating effects of customers` electronic word of mouth evaluation about ethnic restaurants. The study was based on a total of 215 samples obtained from social networking service users in a metropolitan area from July 10 to 25, 2015. The major findings are as follows. Methods: The data were analysed using frequency, factor analysis, regression analysis and hierarchical regression analysis. Results: According to the results of factor analysis, quality attributes were separated into three factors: food, service, and atmosphere. According to the results, food attributes, service attributes and atmosphere attributes had an affect on customers` satisfaction, between quality attributes and revisit intention, only food attribute had an affect on revisit intention. It showed also that customers` satisfaction had an affect on revisit intention. Customers` electronic word of mouth (eWOM) evaluation was found to moderate the relationships between service quality attributes and satisfaction. Conclusion: Implications and future research were also discussed.
 Keywords
quality attribute;customer`s satisfaction;revisit intention;eWOM evaluation;
 Language
Korean
 Cited by
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