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The Application Method of Machine Learning for Analyzing User Transaction Tendency in Big Data environments
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 Title & Authors
The Application Method of Machine Learning for Analyzing User Transaction Tendency in Big Data environments
Choi, Do-hyeon; Park, Jung-oh;
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Recently in the field of Big Data, there is a trend of collecting and reprocessing the existing data such as products having high interest of customers and past purchase details to be utilized for the analysis of transaction propensity of users(product recommendations, sales forecasts, etc). Studies related to the propensity of previous users has limitations on its range of subjects and investigation timing and difficult to make predictions on detailed products with lack of real-time thus there exists difficult disadvantages of introducing appropriate and quick sales strategy against the trend. This paper utilizes the machine learning algorithm application to analyze the transaction propensity of users. As a result of applying the machine learning algorithm, it has demonstrated that various indicators which can be deduced by detailed product were able to be extracted.
Big data;Machine Learning;Deep Learning;Tendency Analysis;Data Mining;
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