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A Design and Implementation of Needs Analysis System in Internet Shopping Mall
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 Title & Authors
A Design and Implementation of Needs Analysis System in Internet Shopping Mall
Park, Sung-hoon; Kim, Jindeog;
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 Abstract
Even though users choose goods they want to buy in on-line shopping malls, real purchase is often performed in off-line shopping malls. It is called reverse showrooming. It means that users` analysis of goods based on images and description of internet shopping malls has limitation. Thus, large-scale online shopping malls provide a customized shopping information. However, in that case, the provided information is a simple list of goods users bought or retrieved. Thus, a system to analyze various needs of users and apply the result into on-line shopping mall is necessary. In this paper, an analysis system is proposed. The system contains a module to analyze user defined preference and a module to analyze users` reviews. The former designates two goods and collects preferences of individual users. the latter analyzes reviews about purchased goods based on database dictionary stored in advance for analyzing reviews. The system implemented shows that it is possible to recommend some goods that meet each users`s needs
 Keywords
Needs Analysis;Mobile System;User designated preference;DB dictionary;
 Language
Korean
 Cited by
1.
선호도 분석을 위한 내·외부 SNS 활용기법,박성훈;김진덕;

한국정보통신학회논문지, 2015. vol.19. 12, pp.2871-2877 crossref(new window)
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