JOURNAL BROWSE
Search
Advanced SearchSearch Tips
Consumer's Recognition on Naturally-Grown Forest Products
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
  • Journal title : Journal of Korean Forest Society
  • Volume 104, Issue 4,  2015, pp.668-676
  • Publisher : Korean Forest Society
  • DOI : 10.14578/jkfs.2015.104.4.668
 Title & Authors
Consumer's Recognition on Naturally-Grown Forest Products
Min, Kyung-Taek; Koo, Ja-Choon; Kim, Myeong-Eun;
  PDF(new window)
 Abstract
The objective of this paper is to elicit some policy implications to promote agroforestry in South Korea from the consumers' perspective. We conducted internet survey to 640 urban households about the recognition of forest farming products. Consumers purchased forest farming products for their nutrition, medical function, and safety and regarded them as higher quality than crops cultivated from agricultural land. Consumers preferred forest farming products but revealed no difference in recognition of naturally-grown products. Consumers buying forest products prioritize the quality and medical function among attributes. Among consumers as their income increases, they regard naturally grown products more important than price and freshness. Therefore, to promote agroforestry in South Korea, certification for naturally-grown products to win the consumers' trust and the industrialization by combining experience and green tourism program must be considered.
 Keywords
agroforestry;consumer survey;forest farming;naturally-grown forest products;ranked logit model;
 Language
Korean
 Cited by
 References
1.
Ahn, S.J. and Seok, H.D. 2012. An analysis of consumers' behavior in the purchase and consumption of astringent persimmons. Korean Journal of Forest Economics 19(1): 27-35.

2.
Bark, J.E. and Min, K.T. 2012. Determinants of consumer's purchasing intention for oak mushroom using probit model. Korean Journal of Forest Economics 19(1): 19-26.

3.
Beggs, S., Cardell, S. and Hausman, J.A. 1981. Assessing the potential demand for electric cars. Journal of Econometrics 17: 1-19. crossref(new window)

4.
Dettmann, R.L. and Dimitri, C. 2009. Who's buying organic vegetables? demographic characteristics of U.S. consumers. Journal of Food Products Marketing 16(1): 79-91. crossref(new window)

5.
Jin, H.J. and Kim, B.Y. 2010. Consumers' willingness-to-pay for organic fruits and marketing strategy: focused on mandarine. Proceedings of Korea Distribution Association Annual Spring Conference, 91-117.

6.
Jung, B.H., Kim, E.G., and Lee, S.Y. 2003. An analysis of Korean consumer and preferences for oak-mushroom. Korean Journal of Forest Economics 11(2): 15-22.

7.
Kim, C.G., Kim, T.Y., and Seo, S.C. 2005. Analysis of Consumer Preferences and Purchasing Behaviors towards Environmentally Friendly Agricultural Products. R500. Korea Rural Economic Institute.

8.
Kim, C.G. Jeong, H.K., and Moon, D.H. 2012. Production and Consumption Status and Market Prospects for Environmentally- Friendly Agri-foods. P157. Korea Rural Economic Institute.

9.
Kim, H.J., Kim, H.S., and Lee, S.H. 2014. Present situations and direction of improvement of Agro-foresty in private forests of Korea. Journal of Agriculture & Life Science 48(4): 35-45.

10.
Kim, J.S., Kim, E.G., Choi, S.I., and Jung, B.H. 2006. A study on consumer perception and willingness to pay for environmentally friendly chestnuts in Korea. Journal of Korean Forest Society 95(4): 415-422.

11.
Kwon, O.S., Kim, W.B., Kim, K.S., and Son, I.S. 2009. Merging brands and consumer's willingness to pay for environmentally- friendly agricultural products. Journal of Rural Development 32(1): 89-109. Korea Rural Economic Institute.

12.
Lee, S.W., Min, S.H., Park, J.Y., and Youn, S.D. 2005. Logit and Probit Model Application. Pakyoungsa. Seoul. Korea.

13.
Lee, Y.H. 2013. Economic potential and policy implications of agroforestry from US agroforestry cases. Korean Journal of Forest Economics 20(1): 47-58.

14.
Min, K.T. and Lee, Y.H. 2006. Consumer behaviors of urban residents for oak mushroom. Korean Journal of Forest Economics 14(2): 35-43.

15.
Min, K.T. and Kim, M.E. 2014. Current status and policy implications of agroforestry in South Korea. Korean Journal of Forest Economics 21(1): 47-58.

16.
Son, C.H. and Seok, H.D. 2006. The current situation and policy direction of agroforestry in Korea. Journal of Rural Development 29(1): 135-150.

17.
Woo, B.J., Huh, D., and Kim, H.J. 2010. A Study on Farm Animal Welfare and Policy Roadmap for Korea. R618. Korea Rural Economic Institute.

18.
Yoo, B.I., Sung, K.C. Seo, J.W., and Jeon, J.H. 2004. A status and analysis of agroforestry in Korea. KFRI Journal of Forest Science 67: 125-138. Korea Forest Research Institute.

19.
Zhang, F., Huang, C.L., Lin, B.H., and Epperson, J.E. 2008. Modeling fresh organic produce consumption with scanner data: a generalized double hurdle model approach. Agribusiness: An International Journal 24: 510-522.