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Consumer`s Recognition on Naturally-Grown Forest Products
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 Title & Authors
Consumer`s Recognition on Naturally-Grown Forest Products
Min, Kyung-Taek; Koo, Ja-Choon; Kim, Myeong-Eun;
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The objective of this paper is to elicit some policy implications to promote agroforestry in South Korea from the consumers` perspective. We conducted internet survey to 640 urban households about the recognition of forest farming products. Consumers purchased forest farming products for their nutrition, medical function, and safety and regarded them as higher quality than crops cultivated from agricultural land. Consumers preferred forest farming products but revealed no difference in recognition of naturally-grown products. Consumers buying forest products prioritize the quality and medical function among attributes. Among consumers as their income increases, they regard naturally grown products more important than price and freshness. Therefore, to promote agroforestry in South Korea, certification for naturally-grown products to win the consumers` trust and the industrialization by combining experience and green tourism program must be considered.
agroforestry;consumer survey;forest farming;naturally-grown forest products;ranked logit model;
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