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Down jumpers using Ultra-light Fiber Materials about to Product Evaluation
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  • Journal title : Korean Journal of Human Ecology
  • Volume 24, Issue 5,  2015, pp.677-686
  • Publisher : Korean Association of Human Ecology
  • DOI : 10.5934/kjhe.2015.24.5.677
 Title & Authors
Down jumpers using Ultra-light Fiber Materials about to Product Evaluation
Ryu, Sin A; Park, Kil Soon;
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This study is to survey the concept of ultralight down jumpers examine customers' knowledge about ultralight down jumpers, factor effect when purchasing them, and satisfaction level. The research method is to examine a survey of consumer evaluation about ultralight down jumpers using a questionnaire targeting 240 men and women in their 30s and 40s. The results of the study are as follows. The knowledge Customers have about ultralight down jumpers appeared low scores in most items; 62.1%9(2.28)) answered 'does not know' in the item of 'knows about the mixed composition rate of filler', 54.6%(2.49) answered 'does not know' in the item of 'knows about ultralight materials', and 52.5%(2.56) answered 'does not know' in the item of 'knows about filling rate'. The important factors to consider when purchasing were 'size and pattern'(4.34), 'color'(4.32), 'design and price'(4.30). About satisfaction, 66.7%(3.69) answered 'most satisfied' in the item of 'well-fitting(wearing) sensation' and 60.0%(3.63) answers 'satisfied' in the item of 'activity and easy-to-wear'.
Ultralight down jumper;outdoor wear;functionality;satisfaction;
 Cited by
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