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The study of the relationship among materialism, clothing shopping orientation and clothing impulse buying
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  • Journal title : Korean Journal of Human Ecology
  • Volume 24, Issue 6,  2015, pp.829-846
  • Publisher : Korean Association of Human Ecology
  • DOI : 10.5934/kjhe.2015.24.6.829
 Title & Authors
The study of the relationship among materialism, clothing shopping orientation and clothing impulse buying
Chung, Misil;
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 Abstract
The purpose of this study was to examine the influence of materialism and clothing shopping orientation on clothing impulse buying. The subjects were 309 female college students in Gyeongsang provinces. The obtained data were analyzed by reliability analysis, frequency, factor analysis, correlation analysis and regression analysis. The major results of this study were as follows: First, two factors of materialism were identified: happiness pursuit materialism and possession pursuit materialism. Second, two factors of clothing shopping orientation were identified: conspicuous shopping orientation and hedonic shopping orientation. Third, a significant positive correlation was found among two factors of materialism, two factors of clothing shopping orientation, and clothing impulse buying. Fourth, possession pursuit materialism influences clothing impulse buying through conspicuous shopping orientation. Fifth, happiness pursuit materialism influences clothing impulse buying through hedonic shopping orientation.
 Keywords
materialism;clothing shopping orientation;clothing impulse buying;
 Language
Korean
 Cited by
 References
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