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Fintech Users` Information Privacy Concerns and User Resistance: Investigating the Interaction Effect with Regulatory Focus
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 Title & Authors
Fintech Users` Information Privacy Concerns and User Resistance: Investigating the Interaction Effect with Regulatory Focus
Lee, Ae Ri; Ahn, Hyo Young;
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Recently, there is a growing interest in Fintech which is a business based on using IT to provide financial services. At the early stage of diffusion of Fintech, one of the issues raised is the concern for information security. This study examines actual users` information privacy concern and user resistance to Fintech services. We also investigates the effects of social influence and mobile Internet literacy on information privacy concern and user resistance. In particular, this research verifies the interaction effect between regulatory focus and information privacy concern to influence user resistance. Based on the findings, the results of this study provide strategic implications for firms which attempt to reduce user resistance to Fintech services and proliferate Fintech usage.
Fintech;Information Privacy Concern;User Resistance;Regulatory Focus;
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