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User Reputation Management Method Based on Analysis of User Activities on Social Media
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  • Journal title : Journal of KIISE
  • Volume 43, Issue 1,  2016, pp.96-105
  • Publisher : Korean Institute of Information Scientists and Engineers
  • DOI : 10.5626/JOK.2016.43.1.96
 Title & Authors
User Reputation Management Method Based on Analysis of User Activities on Social Media
Yun, Jinkyung; Jeong, Jiwon; Lee, Suji; Lim, Jongtae; Bok, Kyungsoo; Yoo, Jaesoo;
Recently, social network services have changed by moving towards an open platform where, as well as simply allowing the building of relationships among users, various types of information can be generated and shared. Since existing user reputation management methods evaluate user reliability based on user profiles, explicit relations, and evaluation, they are not suitable for determining user reliability on social media due to few explicit evaluation. In this paper, we analyze social activities on social media and propose a new user reputation management method that considers implicit evaluation as well as explicit evaluation. The proposed method derives positive and negative implicit evaluation from social activities, and generates user reputation information by field in order to consider user expertise. It also considers the number of users that participate in evaluation in order to measure user influence. As a result, it generates the reputation information of users who have no explicit evaluation and creates user reputation information that is more suitable for social media.
social media;user reputation management;social activities;trust;
 Cited by
소셜 네트워크에서 행위 분석을 통한 사용자 영향력 판별 기법,박윤정;이서희;한진수;노연우;임종태;김연우;복경수;유재수;

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