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Business Ecosystem-focused Commercialization Strategy for Real-time Monitoring and Detection Technology for Landslides
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  • Journal title : The Journal of Engineering Geology
  • Volume 26, Issue 2,  2016, pp.223-233
  • Publisher : The Korea Society of Engineering Gelolgy
  • DOI : 10.9720/kseg.2016.2.223
 Title & Authors
Business Ecosystem-focused Commercialization Strategy for Real-time Monitoring and Detection Technology for Landslides
Sawng, Yeong-Wha; Lim, Dong-Hyun; Chae, Byung-Gon; Choi, Junghae;
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 Abstract
This study establishes a commercialization strategy for technology that can monitor and detect landslides in real time. An effective commercialization strategy was sought through both qualitative and quantitative analyses. The qualitative analysis considered the business environment in detail, while the quantitative analysis examined technologically strong and weak areas by visualizing the links between IPC (International Patent Classification) code structure and patent applicants. The results from both analyses are considered together, with particular attention paid to the business environment. The resulting integrated analysis comprehensively explores the degree of technological development and the current state of real-time monitoring and detection technology for landslides. The integrated analysis identified complementary assets in the business environment, as there is strong development and many research entities in this area. This suggests positive reinforcement for commercialization with two sub-strategies: (1) exploring demand with complementary assets, and (2) providing technology information for explored demand, which should facilitate successful commercialization. Exploiting this positive reinforcement for technology commercialization could reduce the high uncertainty of the technology and the market, and thus increase the probability of successful commercialization. It is also expected to contribute to long-term success by strengthening collaboration between the supply and demand sides.
 Keywords
Technology Commercialization;Business Ecosystem;Real Time Monitoring and Detection Technology for Landslides;Qualitative and Quantitative Analysis;Patent Network Analysis;
 Language
Korean
 Cited by
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