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Effects of Convergence Firefighter Helmet Attributes on Consumer Response
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 Title & Authors
Effects of Convergence Firefighter Helmet Attributes on Consumer Response
Oh, Mi-Ok; Shin, Jong-Kuk; Kang, Myung-Chang; Shin, Bo-Sung; Moon, Min-Kyung;
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 Abstract
This study investigates the effects of convergence firefighter helmet attributes on consumer attitude toward the product and willingness-to-pay. The results of empirical analysis are as follows. First, consumer attitude toward the convergence product is more favorable when conciseness, economical efficiency, and the utility value of the convergence product's attributes are high, while consumer attitude toward the convergence product is less favorable when the perceived risk of the convergence product's attributes is high. Second, consumer willingness-to-pay for the convergence product is higher when conciseness, economical efficiency, and the utility value of the convergence product's attributes are high, while consumer willingness-to-pay for the convergence product is lower when the perceived risk of the convergence product's attributes is high. Based on our results, the implications are discussed for the further development of convergence products.
 Keywords
Convergence firefighter helmets;Convergence product attributes;Attitude toward product;Willingness-to-Pay;
 Language
Korean
 Cited by
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