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Effects of Convergence Firefighter Helmet Attributes on Consumer Response
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 Title & Authors
Effects of Convergence Firefighter Helmet Attributes on Consumer Response
Oh, Mi-Ok; Shin, Jong-Kuk; Kang, Myung-Chang; Shin, Bo-Sung; Moon, Min-Kyung;
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 Abstract
This study investigates the effects of convergence firefighter helmet attributes on consumer attitude toward the product and willingness-to-pay. The results of empirical analysis are as follows. First, consumer attitude toward the convergence product is more favorable when conciseness, economical efficiency, and the utility value of the convergence product`s attributes are high, while consumer attitude toward the convergence product is less favorable when the perceived risk of the convergence product`s attributes is high. Second, consumer willingness-to-pay for the convergence product is higher when conciseness, economical efficiency, and the utility value of the convergence product`s attributes are high, while consumer willingness-to-pay for the convergence product is lower when the perceived risk of the convergence product`s attributes is high. Based on our results, the implications are discussed for the further development of convergence products.
 Keywords
Convergence firefighter helmets;Convergence product attributes;Attitude toward product;Willingness-to-Pay;
 Language
Korean
 Cited by
1.
소비자 지향 3차원 헬멧제품 제작을 위한 UV레이저 기반의 폴리머/금속적층에 대한 기초연구,강보석;안동규;신보성;신종국;

한국기계가공학회지, 2016. vol.15. 6, pp.89-94 crossref(new window)
2.
융합 소방용 안전모 개발을 위한 중요도-만족도 연관 분석,오미옥;신종국;강명창;신보성;문민경;

한국기계가공학회지, 2016. vol.15. 6, pp.109-114 crossref(new window)
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