Publisher : Korean Society of Precision Engineering
DOI : 10.7736/KSPE.2016.33.5.349
Title & Authors
Effects of Convergence Firefighter Helmet Attributes on Consumer Response Oh, Mi-Ok; Shin, Jong-Kuk; Kang, Myung-Chang; Shin, Bo-Sung; Moon, Min-Kyung;
This study investigates the effects of convergence firefighter helmet attributes on consumer attitude toward the product and willingness-to-pay. The results of empirical analysis are as follows. First, consumer attitude toward the convergence product is more favorable when conciseness, economical efficiency, and the utility value of the convergence product`s attributes are high, while consumer attitude toward the convergence product is less favorable when the perceived risk of the convergence product`s attributes is high. Second, consumer willingness-to-pay for the convergence product is higher when conciseness, economical efficiency, and the utility value of the convergence product`s attributes are high, while consumer willingness-to-pay for the convergence product is lower when the perceived risk of the convergence product`s attributes is high. Based on our results, the implications are discussed for the further development of convergence products.
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