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Study on Librarian Service Providers' Awareness and Perceptions of Library Services for the Disabled
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 Title & Authors
Study on Librarian Service Providers' Awareness and Perceptions of Library Services for the Disabled
Noh, Young-Hee; Ahn, In-Ja; Park, Mi-Young;
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 Abstract
The purpose of this study is to improve library promotional marketing for the disabled by identifying requirements of public library disability services. This study aimed to investigate librarian service providers' awareness of library programs for the disabled in order to prepare a systematic plan for promoting such library services. Research methods used are a literature analysis and survey. First, the ratio of respondents with experience promoting activities and services for the disabled was less than 50%. Second, regarding methods for promoting library disability services, the respondents used library homepages, press releases, library user guides, library newsletters, and library pamphlets in that order. Third, when asked what kind of PR media the library disability service providers had experience with and how often they use it, library boards and banners were the most common response. Fourth, suggested improvements to the current design and content of PR materials included: clearer word choice (or greater understandability), more detailed descriptions, simpler layouts, and more interesting or eye-catching content in that order. Fifth, the library disability services which are in the most need of public relations were guide information for library disability services, Library and Information Service (DOI services and search services), using alternative materials and the library collection, and aiding the information search. Overall, when evaluating the promotion of disability services in Korea, the library's public relations for disabled services needs to improve because currently neither librarians nor the disabled community they are targeting has frequent or quality experience with it. Thus, the policy department for the library disability services must develop a variety of promotional strategies adjusted for each type of the disability and distribute PR materials to service providers individually, making sure to utilize effective PR methods.
 Keywords
Library Disability Services;Service Provider for Disabled Users;Perception of PR;Disabled Users;Librarians' Perception;
 Language
English
 Cited by
1.
시각장애대학생을 위한 대체자료 지원체계에 관한 연구,서혜란;강은영;

한국비블리아학회지:한국비블리아, 2015. vol.26. 4, pp.5-30 crossref(new window)
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