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The Social Networking Application Success Model: An Empirical Study of Facebook and Twitter
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 Title & Authors
The Social Networking Application Success Model: An Empirical Study of Facebook and Twitter
Ou, Carol X.J.; Davison, Robert M.; Huang, Vivian Q.;
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 Abstract
Social networking applications (SNAs) are among the fastest growing web applications of recent years. In this paper, we propose a causal model to assess the success of SNAs, grounded on DeLone and McLean`s updated information systems (IS) success model. In addition to their original three dimensions of quality, i.e., system quality, information quality and service quality, we propose that a fourth dimension - networking quality - contributes to SNA success. We empirically examined the proposed research model with a survey of 168 Facebook and 149 Twitter users. The data validates the significant role of networking quality in determining the focal SNA`s success. The theoretical and practical implications are discussed.
 Keywords
Social Networking Application;Networking Quality;Information Systems Success Model;SNA Success Model;
 Language
English
 Cited by
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