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Collective Sentiments and Users` Feedback to Game Contents : Analysis of Mobile Game UX based on Social Big Data Mining
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  • Journal title : Journal of Korea Game Society
  • Volume 15, Issue 4,  2015, pp.145-156
  • Publisher : Korea Game Society
  • DOI : 10.7583/JKGS.2015.15.4.145
 Title & Authors
Collective Sentiments and Users` Feedback to Game Contents : Analysis of Mobile Game UX based on Social Big Data Mining
Cheon, Youngjoon; Kwak, Kyu Tae;
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Existing researches have been limited to one-dimensional analysis of game experience (enjoyment, addictive user, usability). However, we considered to analyze complex sentiments of mobile game users due to diffusion of multitasking in these days. In this study, We focused on `collective sentiments` of mobile game users and studied `connected emotions and mental model` of them. To support theoretical assumption, we analyzed social data which reflect intention and unintended behavior of users. As a result, multiple consumption of service, diversified patterns of information recommendation and quest experience based on networking were critical to mobile game UX.
Collective Emotion;Mobile Game;KakaoGame;User Experience;
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