JOURNAL BROWSE
Search
Advanced SearchSearch Tips
An ANOVA Evaluation on the Visual Cognition of Advertisement Signboards on the Buildings
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
An ANOVA Evaluation on the Visual Cognition of Advertisement Signboards on the Buildings
Hwang, Jee-Wook; Go, Sun-Young; Lee, Moon-Kyu; Park, Joon-Soo;
  PDF(new window)
 Abstract
Advertisement signboards on the buildings have functionally a visual value as factor of urban and building design. But it is not easy to find any reasonable principles and regulations, how well the signboards deliver the information of stores to the customers, and how they contribute the visual amenity from the sight of urban landscape. Under this context, this study tries to analyze the information delivery power of signboards in relation to the visual cognition. The analysis method is the Two-Way ANOVA (Analysis of Variance) evaluation with factors, such as scale, amount and arrangement of signboards. The scale of letters or figures at Signboards is specified in 3 different sizes such as big, medium and small. The amount is classified into 5 grades from 100% to 20% installation. And the arrangement is divided into orderly and disorderly installation. As the results of the Two-Way ANOVA, the identical scale of signboards is much better for the awareness. And the orderly arrangement shows also the same result. Above all, including these two results, the 80% of installation showed the biggest different result of awareness.
 Keywords
ANOVA (Analysis of variance);Visual cognition;Advertisement signboards;
 Language
English
 Cited by
 References
1.
Kim Y. B., 1991, Stories of signboards, Kihanjae Publishing Co. 57pp

2.
Choi Y., Yim H. K., 2006, The Comparative analysis on the perception of citizen and sponsors on the outdoor advertising signboard for better streetscape, Journal of the architectural institute of Korea planning & design, 22(3), 135-143

3.
Lee S. A., 2001, Study on the present conditions and environmental influences of urban signboard design, Master' Thesis, Kyunghee University, Suwon, Korea, 8-13

4.
Kim S. K., 1993, A Study on the visual response according to the ratio of signboards on the buildings, Master' Thesis, Inha University, Incheon, Korea, 6-10

5.
Lee S. H., 2003, Maintenance direction for the architectural improvement of outdoor signboard system, Journal of the Institute of Construction Technology, 22(1), 35-49

6.
Hwang J. H., Ryu K. M., 1998, The sense of landscape for improvement of outdoor advertising signs, Journal of the Institute of Construction Technology, 17(1), 167-182

7.
Lee S. K., Lee C. H., 2001, A study for the environmental improvement of the commercial streets in the built-up area, Journal of the Korean Regional Development Association, 13(2), 183-198

8.
Bae H. J., Lee S. H., Park Y. K., 2002, A study on the streetscape evaluation of advertising billboards and signboards along roadside buildings, Review of Architecture and Building Science, 18(4), 165-172

9.
Draper N. R., Smith H., 1980, Applied regression analysis, second Edition, John Wiley & Sons, Inc., 241 pp

10.
MGL (Ministry of Government Legislation, Republic of Korea), Law of management and control of advertisement signboards, 2005, Art. 3 and Art. 8 No.2

11.
MGL (Ministry of Government Legislation, Republic of Korea), Enforcement Ordinance of the Law of Management and Control of Advertisement Signboards, 2005, Art. 17 No.2