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A Study on Tourist Psychological Capacity of Scenic and Historic Area and Its Influencing Factors - A Case Study of Mount Tai Scenic Spot
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 Title & Authors
A Study on Tourist Psychological Capacity of Scenic and Historic Area and Its Influencing Factors - A Case Study of Mount Tai Scenic Spot
Cao, Lin-Sen; Piao, Yong-Ji; Zhang, Rui; Cho, Tae-Dong;
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Tourist Psychological Capacity (TPC) is an important issue of the Tourism Capacity research. We gained the tourist satisfaction through the questionnaire investigation in Mount Tai Scenic Area and obtained the tourist satisfaction function using SPSS17.0 regression analysis method. Then we got the best psychological capacity of tourists with the Marginal Satisfaction Method. Finally we verified the influencing factors on TPC. The study found that the best TPC of Mount Tai Scenic Area is 10323 persons; Female shows lower TPC than male. Moreover, female satisfaction is more easily influenced by visitors' number increasing than male satisfaction; TPC plays negative correlation with the increasing of age. Teenagers and adults have no much difference in TPC, but the seniors present a relatively lower TPC than other; The higher education, the smaller TPC.
Scenic and historic area;Tourist psychological capacity;Marginal satisfaction;Influencing factor;
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